Pocket Gamer Connects London: The Ad Insights track | Pocket

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    Comes with 10th anniversary special edition Pocket Gamer connects London After just a few weeks we decided it was time to explore it. 29-track conference schedule. On January 22nd and 23rd of this year, Over 200 world-class expert speakers brings you the hottest trends and latest innovations in the global gaming industry.

    Gain access to two days of cutting-edge talks, seminars, and panel discussions from some of the world's leading authorities, covering everything from monetization and growth strategies to Web3, blockchain, and the Metaverse.

    Don't miss this unique opportunity to meet and learn from the most exciting companies, brands and individuals in the gaming industry. Tickets are available now.

    Between now and the venue doors open, we'll be sharing what each track is about and the talented individuals leading the sessions.

    Ad Insights Track Sponsored by Verve Group

    Tuesday, January 23rd

    In-game advertising continues to play a key role in studio monetization strategies and has become essential to success. Join us and gain valuable insights into the latest trends and expert advice in this field. Stay ahead of the game by researching the latest developments and optimizing your approach to maximize revenue and player engagement.

    14:10~ Kicking off 2024 for iOS: Campaign optimization for SKAN 4.0 and later

    • David Philippson, Dataseat (Verve Group) CEO

    Phillipson shares practice-driven tactics to help you maximize your SKAN 4 signal and put SKAN to work in campaign optimization. He talks about SKAN's current and anticipated potential, and also touches on the burning topic of his Apple's recent and anticipated updates regarding privacy.

    14:30 – When you say “attribution”, do you mean “contribution”?With attribution across the board, how can gaming companies allocate budget across channels?

    • Maor Sadra, CEO and Co-Founder of INCRMNTAL
    • Hadar Telem, Director of Business Operations, INCRMNTAL

    Marketers are facing multiple privacy-related changes and must consider multiple data sources to make spending-related decisions. In this talk, speakers will address changes in mobile gaming measurement capabilities, provide insights into understanding the actual contribution and true value of marketing spend, and bring these additional insights to bear in budget-related decisions. Provides a way to combine and leverage view data. .

    14:50 – Apply game ads to your app

    • Felix Braberg, Consultant and Head of Advertising Monetization

    The talk will revolve around a series of case studies from real-world examples on how game-style advertising (rewarded ads, inter-ads, banner ads) can be applied step-by-step to mobile apps. Mr. Braberg has collaborated with several famous apps (dating, public services, social networks) to implement Gacha, a simple game his economy that allows you to generate advertising revenue without losing subscriptions. . He walks through some basic design tips and real-life case studies on how to help your audience implement your ads in the same way.

    15:10 – Using EEG in creative iterations

    • Gustav Pastucha, R&D Producer at Pixel Federation
    • Philip Zent, ​​Brainamics CEO

    Pastucha and Zent explore the question of what makes great creative and the importance of “low CPI, high CTR.”

    15:30 – Important things you need to know to increase your ad revenue

    • Božo Janković, Head of Advertising Monetization, GameBiz Consulting

    This presentation will cover top tips and tricks to grow your ad monetization revenue and ARPDAU. It includes practical advice on experimenting to increase your ad ARPDAU by 20%, 30%, 50%, or in many cases over 100%. This includes improvements made at the in-game and user experience level, as well as optimizations that can be made on the mediation side. Viewers should gain actionable insights based on dozens of AB tests performed on games of various genres, audiences, and monetization models.

    15:50 – How can we improve the ad experience for our users? (Panel)

    • Gavin Grady, UA Manager at Avid Games
    • Antonio Manuel Ribeiro, Strategic Partner Manager, Meta Audience Network
    • Daniele Bagnagatti, Appier EMEA Regional Sales Director
    • Stafaniya Radzivonik, Director of EMEA Supply Partnerships, Verve Group
    • Paige Cook, Deputy Editor

    Honestly, gamers usually don't like seeing ads within games. As technology evolves and methods improve, panelists will discuss the challenges of providing the highest quality in-game advertising and how to provide an improved user experience for players.

    Fringe events, parties and networking

    Whether you're a publisher, developer, investor, or indie, we've got two full days of unmissable conference content, plus sessions, networking, and fringe events designed to give you an unforgettable conference experience. moreover, kick off and global connect Parties where real networking actually happens.

    In addition to all these great live opportunities, all 2,500+ attendees will have full access to the event's online meeting scheduler. Meet to match. Not only can you connect with decision makers from over 900 companies, but you can also coordinate your schedule at the event itself.

    Book your tickets now!


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