Musician Robbie Williams will celebrate 25 years as a solo artist with a performance in the Metaverse, reaching fans around the world through a virtual concert.
Robbie celebrates his 25th birthday with the help of immersive 3D virtual reality (VR) that comes with the Metaverseth They celebrated their anniversary by performing for their fans in the digital space. He joins other artists who are utilizing the concept of the Metaverse to perform for audiences around the world.
Connecting fans around the world
British musician gained popularity as a member of a pop band Take That He was active from 1990 to 1995 and began his solo career in 1996. Now, musicians are looking to leverage technology to reach a global audience on their anniversary.
by daily mail, Robbie said connecting with fans is a top priority and the opportunities presented by technology are a great opportunity to reach more fans. He also highlighted how new technology will benefit the music industry.
“I’m fascinated by the Web3 space. It’s full of creativity and amazing possibilities,” said the singer-songwriter.
“This is also a big new market for music discovery,” he added.
robbie williams is collaborating with the technology company LightCycle and we believe they will provide us with a great experience considering their previous success on other projects.
LightCycle says it is an AI-powered “hyperrealistic virtual city” that aims to be “the go-to destination for art, movies, games, music, fashion, sports, real estate and retail.” It is being said.
“The talented development team at LightCycle has created an amazing piece of work, and we can’t wait to see it come to life in all its full 3D glory,” he said.
LightCycle is a brand within Vertex laboratory.
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It’s not unusual for William to incorporate technology such as the Metaverse. He’s already working with Deutsche Telekom, another German technology company, to rework the 1977 hit song using AI.
Although Williams, 49, has become accustomed to AI, the use of the technology in the arts and entertainment industry, particularly in music and film, is controversial, with some artists openly criticizing it, citing a lack of originality and other reasons. I’m blaming. .
Ice Cube and others have frowned on the idea of AI music, while the inclusion of AI-generated music in the world’s most prestigious music awards, such as the Grammys, is also being debated. However, other artists have noticed the bright side of this technology and are embracing it as a way to enhance their music production.
With AI, you don’t have to be a music expert to create music using tools like Loudly’s AI music generator.
Performances in the Metaverse are becoming mainstream, helping to connect audiences around the world. Before this concept became so popular, DJ Marshmello first appeared in 2019 on the Fortnite Metaverse platform.
Other musicians such as Justin Bieber, David Guetta, and Ariana Grande have also performed on the Wave, Roblox, and Fortnite platforms, respectively.
For Robbie Williams, this is the “next step” in his music career.
“As an artist, I’m always looking for ways to move forward, so this is the perfect next step in that journey,” Robbie said. LightCycle CEO Sarah Ezen comments on the concert Said:
“Concerts are truly special and we are thrilled to be hosting them at LightCycle.”
The Metaverse has become an extraordinary tool for connecting artists and fans, especially during the lockdown due to the COVID-19 pandemic. Even as COVID-19 restrictions are lifted, artists will continue to utilize technology to reach out to their fans.