The Punjab National Bank (PNB) announced Thursday the launch of its virtual branch, PNB Metaverse, powered by Kiya.ai (Infrasoft Technology Pvt Ltd).

PNB said in a statement that it will be a virtual branch of the bank that will offer existing and new customers a unique banking experience, offering banking products such as bank deposits, retail and MSME loans, digital products, women and financial services. and services will be available. Older people, ‘Do It Yourself’, government flagship program.

PNB created metaverse Branch gives your valued customers unique access to virtual environments via mobile phones and PCs from the comfort of their homes or offices.

Additionally, the bank offers consumers an immersive 3D experience while performing regular banking operations via digital avatars.

Shri Atul Kumar Goel, MD and CEO, PNBsays that in this new phase of the internet’s evolution from disparate collections of sites and apps to persistent 3D environments, transitioning from the workplace to social platforms is as easy as walking across the street. .

He added, “Today, we are proud to deliver an enhanced digital experience to our Gen Z customer base. We are confident that we will be able to support and provide all the informational capabilities that any branch can provide.The technology has increased customer engagement rates, improved the customer acquisition process and provided a highly personalized customer experience. I look forward to.”

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Sri Kalyan Kumar, PNB Executive Director “The Metaverse gives us the unique ability to bring to life an inanimate world – a world we can experience, a world we can interact with using avatars, and a world where we can create solutions for business and humanity. increase.”