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    Ready, set, engage’ by Brillio

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    This report details how Metaverse-related technologies are reshaping the retail landscape and how brands and stores can drive sales in the virtual world.

    Technology consulting firm Brillio’s report, Retail in the Metaverse: Prepare, Prepare, and Engage, details how Metaverse-related technologies are reshaping the retail landscape and how brands and stores can drive sales in the virtual world.

    The report identifies five ways retailers can achieve business value in the Metaverse, including reinventing the 3D storefront, new NFT strategies, experiential metaverse shopping, new supply chain frontiers, and revamped customer/field service.

    It also discusses next steps retailers can take toward building a virtual environment, and provides recommendations on how to proceed and what to keep in mind when entering the metaverse, along with relevant examples.

    Highlights of the report include:

    • The Metaverse offers a new hybrid for brands, retailers and customers. It combines the convenience of online e-commerce with the visual and social experience of in-store shopping and the ability to drive foot traffic, impulse purchases and increase basket size.
    • A virtualized 3D model can tackle tough supply chain challenges such as demand forecasting, rapid fulfillment requirements, and SKU management.
    • Retailers can use the Metaverse to cost-effectively train and prepare their field service personnel.

    Click here to access the full report

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