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    Reflections And Lessons From 3 Years, 80 Columns

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    I was never a writer. In fact, 40 years ago, his math SAT was 200 points higher than my verbal SAT. (The “perfect” total score at the time was 1,600 points; I wasn't even close to that.) Consulting was a great fit for me because I communicated using PowerPoint with bullet points and large fonts. I was there.

    That all changed in March 2020. After my first in-person leadership team meeting suddenly turned into a Zoom meeting and hearing the term “social distancing” for the first time, I was moved to reflect on the experience and write about it. I posted how I worked hard. “Creating social intimacy through distance” On LinkedIn.

    Somehow, the article struck a chord with people and quickly garnered thousands of views, dozens of reposts, and many positive comments. I'll be honest, it was a whirlwind experience. That's when I realized why people monitor their likes on social media. I wrote another article. There are more positive feedbacks and also the following feedbacks: Some of my colleagues even suggested that I should consider applying to Forbes magazine to become a regular contributor.

    Three years later, 80 columns later, or 81, I expressed my opinion. It's time to move on to other things. This made me reflect again. I find that writing is a great way to clarify my thoughts, surface ideas, and communicate insights. It is also difficult, especially when he has to say everything concisely within the framework of 700 to 1,000 words. But on the plus side, no one objected, so we found we could take a little more risk than we could with a live meeting.

    It was really interesting to experience the kind of randomness of what works and what doesn't work as a reader. More than half of my columns (44 to be exact) have been about reimagining work in a post-COVID-19 world to make it better for both employees and employers. But my most read column has almost 2.5 times the readership of my second most read column, 16 times the average, and 36 times the median, so what does that have to do with getting work done? There wasn't any. Better. It was about the Metaverse (drumroll please)! “What is the Metaverse and Why Should You Care” was his No. 1 song. It's not even my area of ​​expertise. Or my passion. In preparing this article, I interviewed metaverse experts. I was a journalist for a day.

    The next most read book, “Tech Layoffs Haven't End The Tech Talent Wars,'' was a little closer to my area of ​​expertise, but it wasn't completely in my wheelhouse, so I'll talk about that as well. We interviewed experts.

    My takeaway: Talk, listen, and learn from experts.

    I was also surprised that the column I was most excited about didn't seem to interest or excite many people. At the top of that list is how 12 million dogs are (hopefully) reshaping the future of work. In this article, I introduce readers to my beloved COVID-19 dog, Pasta, named after Boston Bruins high-scoring forward David Pastrnak. Readership was well below average and only slightly above median. I even had the delusion that the view counter at Forbes must be broken.

    My lesson: You are not always the best judge. Get feedback.

    The ones I found most rewarding to write were personal, exposing the struggles I internalized when I “came out” as an Orthodox Jew at work. “About being a ‘head-up Jew’ at work—and what it taught me.” I was really, really nervous about that. But the response was overwhelmingly powerful, loving, and food for my soul. It was ranked 9th out of 80. Hmm.

    Shortly after the October 7 massacre in Israel, a Forbes editor (who took the time to tell me how much he loved his “Heads Up” column) sent me a follow-up article related to these events. I asked him to write an article. This was the most difficult thing to write, with tears in my eyes, but it caused the biggest reaction and I have a feeling it's going to become a very sensitive lightning rod topic. “Fear in Israel and Support for People Struggling to Work'' ranked 7th overall.

    My takeaway: Despite the potential for backlash, it's better to show your true self.

    Another great thing about having this opportunity is that ideas have been pouring in from everywhere. When I was attending a meeting with Global Her Partners, a colleague came up to me at the gym and started talking about something called the “mouse-she-jiggler.” If employers evaluated performance rather than showing up, there would be no market for “mouth jigglers.” “Mouse Ziggler” came in 11th place. At a meeting of the Future of Work Executive Working Group, I heard UPS executives talk about things like: What they were doing for the workers in the field. Inspired by this, “Reimagining Childcare For Frontline and Hourly Workers'' made it to his #25 spot.

    My lesson: Listening to others enriches your world.

    I've been on hiatus for a while now, but I'm sure you'll reach out to me again because you found your voice this late. In the meantime, whether you're an occasional reader, a regular reader, or just happened to be reading one of my articles for the first time, I'd like to thank you for making it a part of my life over the past few years. thank you.

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