Ristband returns to SXSW as official Music Metaverse event partner

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    From March 6, 2023 Wristbandis a metaverse platform that helps creators build careers and earn money from their work, and recently joined the South by Southwest (SXSW) conference and festival for the second year in a row as the event’s official “Music Metaverse” world. announced that it would return. .

    The Ristband Experience will run alongside the XR and Music Festival Experiences at SXSW March 12-18, creating an access point that brings music and gaming culture together on a shared social platform, increasing the reach of the festival. Expand to a global audience.

    Event highlights include an unreleased track from indie electronic band Miro Shot. This will be available exclusively within Ristband’s Metaverse platform and will include exclusive collectible NFTs and content for remote participants.

    In addition to the Ristband metaverse aspect of the event, there will be an official in-person music event at The Venue ATX in Austin, Texas, in partnership with UK immersive agency Mirocolabs. The event will feature a collaboration of digital creatives and a live virtual reality (VR) concert by immersive startup Mirocolabs by his Miro Shot.

    “With SXSW’s international reputation as a festival that supports new cultures and technology under one roof, we are thrilled to have the opportunity to expand the festival with a true pioneer in this new digital age, the Metaverse. Ristband CEO Anne McKinnon said:

    Miro Shot gave a live mixed reality concert at SXSW in 2022 (pictured above). This year’s live VR show features new music, completely reimagined VR experiences, and unique access to the latest VR technology. To achieve this, Miro Shot partnered with HTC VIVE to take advantage of the new all-in-one VIVE XR Elite headset announced. early this year at CES.

    “Live music and physical events are at the heart of music culture.At the same time, exciting new tools to extend concerts into VR and gaming platforms like Ristband have an incredibly powerful effect on the reach of bands. brought it to you,” said Milo Shot frontman Roman Rapak.

    “HTC VIVE is thrilled to be part of this collaboration and to bring Mirocolabs’ immersive concert experience to SXSW with its latest and most advanced headset, the VIVE XR Elite. Jeff Pollman, executive vice president of charge, said:

    As this year’s music metaverse expands SXSW to a global audience, Ristband serves as a testament to the live events industry as a whole, helping to demonstrate how the metaverse will impact the live music industry. said he hopes. Additionally, the event will showcase how contemporary artists are using augmented and virtual reality technology to share their music with fans around the world, using the Metaverse to make all events hybrid (live). and digital) experience. technology.

    Attendees must have an SXSW Festival Pass to attend the event in person. Anyone over the age of 21 can participate in the digital twin of the event through the Wristband platform. For more information on Ristband and its Metaverse experience for the music industry, visit his website. website.

    Image/video credit: Ristband/YouTube

    Sam Sprigg

    Sam is the founder and editor-in-chief of Auganix. With a background in research and reporting, he has covered the XR industry news for the last five years.


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