Roblox CEO reveals plan for billion-user metaverse

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    in a wide range interview At the Code conference, Roblox CEO David Baszucki detailed his ambitious goal of turning the popular gaming platform into a metaverse for more than 1 billion daily users.

    Roblox is wildly popular among kids and teens, but Baszucki aims to expand its appeal to users of all ages. He said Roblox’s fastest growing demographic is now users between the ages of 17 and 24, growing more than 30% year-over-year.

    Roblox — not just for kids

    When asked what older users are currently doing on Roblox, Baszucki gave examples of adult users interacting and playing different games. He dispelled the notion that Roblox is just for kids.

    “It’s amazing the number of seniors who come to have a wide range of experiences and socialize,” Baszucki said. He gave the example of mechanics and railroad workers using Roblox to connect with friends.

    Baszucki’s vision extends far beyond the game. He wants Roblox to evolve into a “communications platform” for all forms of virtual interaction. For example, he mentioned virtual concerts, dates, shopping trips, and even co-working spaces.

    To that end, Roblox is starting to launch age-verified experiences with more mature themes for older users. Baszucki predicts that virtual dating could become popular on his Roblox, given the more comfortable anonymity of avatars. The company also leverages its AI tools to empower creators and generate immersive content.

    While gaming remains the core of Roblox’s business, Baszucki sees it as just one activity within a broader “utility platform.” He believes the metaverse concept of shared virtual space will expand beyond gaming to social, entertainment, commerce, and productivity use cases.

    To achieve his vision of more than 1 billion daily active users, Baszucki wants Roblox to be accessible on any device. He sees VR and AR playing a role in Roblox’s future as these platforms grow.

    Featured image credit: Harsch Shivam; pexel; thank you!

    Radek Zielinski

    Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.


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