- Innovative digital reconstruction of Hegra’s tomb in Lihyan allows online travelers to Fully explore the inside and outside of AlUla’s most famous monuments from anywhere in the world
- Accessible via Decentraland, a fun and interactive hot air balloon experience allows visitors to soar above Hegra and take in incredibly lifelike views of iconic landmarks
Allura, Saudi Arabia, February 20, 2023 /PRNewswire/ — The Royal Commission of AlUla (RCU)’s recent debut in the Metaverse world will discover and explore a life-size, fully immersive 3D model of the tomb of Lihyan, son of Kuza of Hegra Visitors were invited to – the first UNESCO world heritage site in an exciting and globally accessible digital realm.
Now, RCU is taking it one step further by leveraging the amazing adaptability and capabilities of the Metaverse to engage virtual tourists in exciting new dimensions by launching interactive hot air balloon experiences. Experience, the next thrilling phase of RCU’s Metaverse journey, will launch alongside the latest edition of the annual AlUla Hot Air Balloon Festival in partnership with the Saudi Arabian Hot Air Balloon Federation.
Offering online visitors an unparalleled surreal 360-degree view of Hegra’s most famous landmarks, the hot air balloon experience enhances playability and raises the level of excitement with all the thrills of soaring above the digital desert Combining a unique experience designed to Additionally, RCU will offer a limited number of Balloon Riders the chance to receive an NFT wearable that will unlock future experiences in the Metaverse.
Combining the fun of unlimited video adventures with the awe-inspiring spectacle of a physical hot air balloon ride over Hegra, this experience is the ideal entry into RCU’s expansive and innovative Metaverse. and diverse online visitors of all ages.
Created in partnership with renowned global creative consultancy Frog in the vast and rapidly expanding digital landscape of Decentraland, virtual Hegra has been extended to digital tourists who can explore its unique capabilities from anywhere in the world. Provide accessibility.
Frog, part of the Capgemini Group, will be responsible for developing, delivering and facilitating Hegra’s Metaverse debut, as well as RCU’s wise decision to drive innovation and incorporate the latest advances in technology through the comprehensive revitalization of AlUla County. appointed to fully support the strategy.
The Metaverse’s journey to Hegra is impressive, exciting, and captivating. Visitors can take his 360-degree tour of AlUla’s most famous and impressive tombs, set amid realistic renderings of desert landscapes.
Offering a more accessible experience than real life, Decentraland visitors can immerse themselves in Hegra’s history by walking through the tomb’s imposing doorways.
Hegra in the Metaverse marks a major step forward in RCU’s innovation journey. This is a sprint into the future of experiential tourism, ensuring he AlUla is ready to welcome visitors in a rapidly emerging digital future.
As RCU’s presence in the Metaverse evolves, Hegra will host an eclectic calendar of events created to digitally showcase the wonders of AlUla to the world, showcasing the rich culture, heritage and traditions of northwest Arabia. Make it accessible to more people. ever.
The informational portal takes visitors through different facets of AlUla’s heritage, broadening awareness of 200,000 years of shared human history while fundamentally reimagining the rich tradition of sharing knowledge for the 21st century. increase.st The century and beyond as part of KSA’s Vision 2030 program to foster technology transformation and innovation.
Ahmed H. Daud, deputy executive director of innovation at RCU, said: Percentage of global audience driven by technology.
“Hegra’s presence in the Metaverse will greatly enhance the immense thrill visitors feel when visiting AlUla’s physical sites through interactive experiences that push the frontiers of what can be imagined through digital encounters. New hot air balloons.” The addition of experiences means that tourists in the Metaverse can observe.The new dimension of Hegra gives digital explorers access to one of the world’s most treasured landmarks, giving them real-life possibilities. spreads out.”
The hot air balloon experience followed last month’s activation of the Saudi Tour in the Metaverse, allowing digital visitors to watch Hegra live.
UNESCO designated Hegra as KSA’s first World Heritage Site in 2008. Located 20 km north of him in the town of AlUla, the site covers 52 hectares and contains 110 tombs in stunning rock formations, with the 22-meter-tall tomb of Kudza’s son Lihyan being the largest. . Dubbed the “Lonely Castle” because of its isolation from other monuments, it is the largest ruin of the ancient Nabataean civilization south of Petra, Jordan.
Visitors to the metaverse can explore Hegra here. https://play.decentraland.org/?position=-121%2C-149&realm=marvel&island=Ickzn
For media inquiries, please contact publicrelations@rcu.gov.sa.
Note to editors:
It will always be AlUla, not AlUla
About the Royal Commission for AlUla
The Royal Commission for AlUla (RCU) was established by Royal Order in 2016. July 2017 Preserve and develop AlUla, an area of outstanding natural and cultural importance in the Northwest Saudi ArabiaThe RCU’s long-term plan takes a responsible, sustainable and prudent approach to urban and economic development that establishes AlUla as a desirable place to live, work and visit while protecting the region’s natural and historical heritage. Outlined. It includes a wide range of initiatives spanning archaeology, tourism, culture, education and the arts, reflecting a commitment to addressing economic diversification, community empowerment and heritage conservation priorities. Kingdom of Saudi Arabia Vision 2030 program.
Media contact: Daniel Andrewsdaniel.andrews@hkstrategies.com , +971556217063
Royal Commission of AlUla and Hegra in the Metaverse and Ballooning
