Salford Professor appearing at World’s Premiere Tech Festival

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    South by Southwest 2023 (SXSW), the world’s largest tech festival, takes on a flavor of Greater Manchester this year with virtual appearances by academics from the University of Salford.

    this week begins SXSW 2023is the world’s largest digital technology festival, held annually in Austin, Texas, showcasing the most significant breakthroughs in technology, film, culture and music, and bringing together global thought leaders on topics ranging from sports to the arts. I will give a keynote speech.

    For the first time, Greater Manchester will have a major presence at the festival, joining the program at UK House is Professor Andy Mir, Professor of Science Communication and Future Media at the University of Salford. Explore how immersive technology is changing the entertainment industry. In his true metaverse style, instead of flying out to Austin, he appears as a speaking avatar, working with the university’s partner company, his PixelMax, to hold global conversations about the future of technology. increase.

    Professor Miah says: We’ve been imagining the possibility of living in a virtual girlfriend reality for the last few years, and now it’s becoming possible. The days of websites and social he media may be coming to an end as people rush to create their own metaverse real estate.

    The presence of the University of Salford in this digital revolutionMetaverse Special Interest Group. Researchers recently began working with PixelMax to create the world’s first ‘digital twin’ of the University of Salford in the Metaverse. It brings together researchers from four schools to explore the opportunities created by designing alternate worlds and usher in a new era. for the digital experience.

    These investments are part of an effort to work with Salford City Council and Peel Media to launch a new chapter in MediaCity’s history as a leading center for research, development and innovation in immersive technology.

    MediaCity MD Stephen Wild said: As TV, film and games converge, we are delighted to be working closely with the University of Salford to provide cutting-edge creative solutions to the toughest challenges. “

    Speaking ahead of the SXSW event hosted by Beth Johnson (Umbrella), Professor Andy Miah said: By supporting what we are doing to design and imagine these new spaces in Greater Manchester, we share how the Metaverse will change the way we all interact with the digital world.

    “As the world races to design new architectures for the Metaverse, we are working hard to find ways to implement it into our daily lives in ways that are responsible, sustainable, and inclusive. At SXSW, embracing the Metaverse is a necessary moral imperative to expand the way we work, learn, and play, recognizing that the Metaverse is powered by a vast array of artificial intelligence. Introduces the idea that it is particularly important when tools.


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