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    Samsung ‘Smart Glasses’ Could Actually be a Head-Mounted Display

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    South Korean multinational Samsung recently applied for a trademark in the UK called “Samsung Glasses”. The news was first reported by media company UploadVR. The group applied in August and received approval in November.

    Samsung is already taking on the Metaverse

    It’s hard to tell from the brand name and category what kind of products Samsung is expecting. The company selected product categories such as augmented reality (AR) headsets, VR headsets, and smart glasses.

    The Korean newspaper JoongAng reported that the company has formed the “XR Alliance” with technology companies Google and Qualcomm. It also noted that the South Korean organization has ordered an 8K display for what is said to be an augmented reality (XR) headset.

    Augmented reality is an umbrella term for VR, AR, and mixed reality (MR). All are considered important for accessing the Metaverse. Companies such as Meta Platforms (formerly Facebook) and Apple are already working on head-mounted devices (HMDs). Apple’s Vision Pro was announced at Worldwide Developers Conference 2023 (WWDC23) in June, and Meta released Quest 3 in October.

    Samsung has already launched a virtual 837X store on the Metaverse platform Decentraland. In May 2022, Han Jeong-hee, vice chairman of the company, said, “We will create Samsung’s version of the Metaverse.” Please come up with lots of ideas and help us realize them. ”

    It is possible that this trademark is related to it, but no such confirmation has been provided. For many, the Metaverse has already begun to disappear. The term has become quite recognizable in 2021 thanks to Meta Platforms’ rebranding. Last year, the company’s CEO told CNBC’s Jim Cramer that he envisions 1 billion people consuming in the Metaverse.

    However, the company moved to artificial intelligence (AI) after losing billions of dollars on Metaverse. Nevertheless, the company’s expectations for the virtual world appear to be high. In an interview with American computer scientist Lex Fridman, he introduced the features that MetaQuest 3 has.

    Regarding Samsung’s Metaverse strategy, the company’s chief marketing officer (CMO) Michel Crossan-Matos told technology news website ZDNET: This is a multiple metaverse strategy. Roblox, Fortnite, Decentraland (837X), and now he’s Discord. I remember first hearing about this multiverse idea and thinking, what a tongue twister, but also the great impact and scope of what we were trying to achieve. ”

    Many believe that the Metaverse already exists. Nevertheless, users must access the HMD to actually experience the Metaverse. According to data aggregation company Statista, AR and VR units shipped worldwide decreased from 9.06 million units in 2021 to 8.33 million units in 2022. This number is expected to decrease further this year.

    Experts speculate that the development of smaller components such as microdisplays and batteries will further reduce the size of HMDs. It allows technologies like XR to fit into a framework like glasses.

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