Senco Gold & Diamonds enters Metaverse, redefines jewellery shopping experience with Sencoverse

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    Kolkata, September 22, 2023: Senco Gold & Diamond, India’s leading jewelery retailer with over 50 years of heritage has launched its first virtual showroom ‘Sencoverse’ on Metaverse, taking a major step in the rapidly evolving digital landscape. This is India’s first virtual jewelery showroom on Metaverse that aims to connect with new-age customers and redefine shopping by offering a more customized and seamless experience.

    Sencoverse, the digital platform of East India’s largest jewelery retailer, fuses technology and artistry to bring the brand’s exquisite jewelery to life in the virtual realm. The initiative will provide customers with an end-to-end shopping experience, from hassle-free browsing of the virtual showroom to product selection to receiving the selected product at their doorstep.

    Customers can access Sencoverse from the comfort of their digital devices from anywhere by simply visiting and entering basic information.

    Expressing delight at the launch of this new initiative, Mr. Svankar Sen, MD and CEO of Senco Gold & Diamonds; “The launch of Sencoverse marks a major leap forward in our digital transformation journey and our commitment to providing an exceptional, hassle-free shopping experience to our valued customers.” We believe that Millennial and Gen Z shoppers are the future of retail, and we want to be at the forefront of giving them the personalized and convenient shopping experience they want and need. . At Sencoverse, we are confident that our customers will embrace this innovative way of shopping. This initiative is not only a testament to our commitment to innovation, but also a strategic move toward the future of retail. ”

    Sencoverse provides an immersive, interactive, and gamified shopping experience. This allows customers to explore a meticulously designed virtual showroom that currently features a diverse collection of over 100 exquisite jewelry products. The showroom offers 360-degree views of jewelry items in stunning 3D detail, as well as interactive features to zoom in on details and learn more about the products, allowing customers to fully appreciate the elegance of finely crafted jewelry. You can experience it in a new dimension. The showroom also integrates try-on functionality, allowing customers to virtually try on jewelry items using augmented reality technology and visualize how each item complements their look.

    Commenting on this, Joita Sen, Director and Head of Design & Marketing, Senco Gold & Diamonds; says: “We are pleased to announce the launch of Sencoverse, India’s first virtual jewelery showroom on Metaverse.” This is a major milestone in our commitment to providing innovative services to our customers. Senco Gold & Diamonds is one of the most trusted brands in India known for its craftsmanship and quality. We are proud to continue this tradition in the digital realm with Sencoverse. We currently have 100 great products on display, including the Everlight collection, and we plan to gradually expand our product range. At this special moment, we invite our customers to explore his Sencoverse and experience the beauty of jewelry in a whole new way. ”

    As an exciting addition to its virtual shopping platform, Senco Gold & Diamonds also announced the launch of a treasure hunt game within the platform. There are four missing gems hidden in the Sencoverse. Users who manage to find all four pieces will receive 500 reward points. These points can be redeemed for attractive discounts and offers at Senco stores.


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