new york—Deloitte and Sinclair Broadcast Group have announced plans to launch a new metaverse sports fan community experience. It leverages Epic Games’ Unreal Engine to explore the future of gameplay and fan experiences through the metaverse.
The community will launch the week of March 6th and will be geared towards fans of March Madness.
The Fandom Community was built by Deloitte’s Unlimited Reality Practice, which combines 3D computing, artificial intelligence, Web 3.0, immersive experiences and advanced connectivity to help clients create business value. The community powers Epic’s Unreal Engine. It’s a powerful 3D creation tool that delivers robust experiences in real time.
Sinclair has announced the partnership as an important next step in Sinclair’s plans to help deepen its engagement with the viewing community, generate new revenue streams through experiential gaming, and redefine sports audiences and experiences through the metaverse. I am billing.
The community is designed to build on fan demand for more immersive content and greater engagement with the team, along with new ways for fans to consume sports-related content, Sinclair said. said.
It is also designed to engage fans by providing a metaverse experience that engages fans beyond simply watching live games, after the season, before the game, after the game, and ultimately during the game.
“By combining Sinclair’s vision of virtual metaverse engagements with Deloitte’s deep client and sports industry knowledge, metaverse know-how, breakthrough solutions and ecosystem partnerships, we address the unique communities we serve. “We are looking forward to providing an enhanced fan experience that will continue to grow,” said JR McCabe, Chief Business Officer, Consumer Products, Sinclair Broadcast Group.
“Deloitte’s recently released 2023 Sports Industry Outlook makes it clear that the convergence of the physical and virtual worlds is accelerating in the industry, giving fans more ways to access and consume sports content than ever before. Deloitte Consulting LLP Chief Executive Officer: “Teaming with Sinclair Broadcast Group to harness the power of virtual worlds to expand community accessibility and deepen fan engagement to enhance viewing experience I am excited about the opportunity to do so.”
Learn more about Sinclair’s Virtual Communities here (opens in new tab).
