Singapore’s State-Backed DBS Bank Launches Metaverse Game to Highlight Global Food Waste

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    • DBS has launched a Metaverse experience that focuses on global food waste.
    • Singapore’s state-owned bank has launched DBS Better World, a gaming experience that demonstrates how virtual spaces can be harnessed as a force for good.
    • Players complete a series of Businesses for Impact activities supported by the DBS Foundation.

    DBS has announced a gamified Metaverse experience focused on ending global food waste. A state-backed bank in Singapore has launched the DBS Better World game showcasing how the virtual world can be harnessed as a force for good.

    According to a statement by Karen Gui of the group’s strategic marketing and communications department, players will be able to explore virtual spaces in a variety of ways, including those that can cause real-world effects.

    Users will complete a series of Businesses for Impact activities supported by the DBS Foundation (the philanthropic arm of DBS Bank).

    Singaporean sovereign wealth fund Temasek owns nearly 29% of DBS Bank, while the second largest shareholder is U.S. fund manager Vanguard Group with 2.33%.

    DBS said it also creates a real-world impact when players join the Metaverse, and Singapore-based players can redeem it by scanning a QR code that can be accessed via DBS PayLah, the country’s version of Uber’s app. Receive additional rewards.

    “There will probably also be virtual tokens that players can use to trigger real-world actions, such as a bank potentially planting a tree in the real world,” Ngui said.

    “DBS believes it is possible to harness the Metaverse as a force for good. By leveraging it as an interactive platform, we can raise awareness of important ESG issues and innovate to address them. It allows us to creatively spotlight people who are finding ways to Said.

    The metaverse has experienced a significant slowdown over the past 12 months, making it relatively difficult for those considering commercial use. But some companies seem to have even more ways to leverage this technology to impact the world.

    DBS believes that with the Metaverse, we will be able to reach out to a whole new segment of the population, including the young and young at heart, while maintaining our principles of making a real impact on the world.

    “Banking is about real things and real people, so the bank wanted to use the metaverse to make a real impact,” she said.


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