Sony Music Entertainment (Japan) Exhibits at AWE USA 2023

    Published on:

    ~ Introducing “Project PV” that brings various objects into the virtual world and creates new entertainment at the world’s leading XR conference ~

    Tokyo, May 26, 2023 /PRNewswire/ — Sony Music Entertainment (Japan) Inc (“Sony Music” or the “Company”) will be exhibiting at AWE united states of america From the world’s leading XR conference 2023 (“AWE”) May 31st to June 2nd of Santa Clara, California ]will be released for the first time, and the new project “Project PV” will be released. Under the theme of “From Physical to Virtual,” Sony Music aims to create new value and new entertainment by transferring various physical objects to the virtual world.

    Sony Music Entertainment (Japan) to exhibit at AWE USA 2023

    At the Sony Music booth (booth number 938) at AWE, a concept demo will be presented in which 3D scanning converts physical objects into digital data, displays the 3D objects in the Metaverse, and talks with other Metaverse users. XR Professional participated for the first time. Also, at the Sony Music booth, as an example of a mobile-based 3D scanning solution, a product demo of WOGO’s 3D photogrammetry app “WIDAR” will be exhibited.

    Taking this opportunity, Project PV will explore the possibility of collaborating with experts, companies, and organizations that possess entertainment IP, online platforms, and various technologies that can be applied to the concept of “from virtual to physical”. We will accelerate further.

    AWE Exhibit Overview united states of america 2023


    May 31 (Wednesday) to June 2 (Friday), 2023


    Santa Clara Convention Center, Santa Clara, California


    Sony Music Entertainment (Japan) PV Project #938

    About Sony Music Entertainment (Japan)Ltd: Sony Music Entertainment (Japan) or SMEJ, a wholly-owned subsidiary of Sony Group Inc., which owns all shares and serves as the headquarters for the management and administration of the entire Sony Music Group (Japan)subsidiary.

    Our business includes marketing and partnerships, discovering and nurturing artists, various entertainers and creators, building businesses overseas, and creating new opportunities in the entertainment business such as digital content, live entertainment, music streaming, and sports entertainment. included.

    About AWE: AWE is the always-on community for the AR and VR (collectively XR) industry, with a series of leading in-person conferences and exhibitions, as well as year-round online events and meetups in over 25 cities on It is held. -Quality educational classes and workshops and resources that enable his XR professionals around the world to learn, connect and grow. With the XR market set to reach $1 trillion in value by 2030, AWE will build on its core values ​​to advance augmented and virtual reality technologies for the further advancement of humanity. We aim to focus the industry’s attention on our mission to help. Collaboration, openness, diversity and inclusion. For more information, please visit:



    View original content and download multimedia.

    SOURCESony Music Entertainment Japan


    Leave a Reply

    Please enter your comment!
    Please enter your name here