Tech Companies in China Embrace Opportunities in the Metaverse

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    Chinese technology companies are actively pursuing opportunities in the Metaverse, an immersive virtual online world that combines physical and digital elements. Metaverse technology is part of the XR (extended reality) group, along with virtual reality (VR) and augmented reality (AR). One of his Chinese companies, GDI, is making great strides in this field.

    GDI was founded in 2007 and is one of the earliest VR companies in China. While other Chinese companies focus on hardware, GDI’s flagship product is IdeaXR, a software framework that allows users to design and create their own 3D immersive experiences. Unlike traditional programming languages, IdeaXR’s graphical interactive editor allows users with limited coding knowledge to build VR content and applications.

    GDI has over 100,000 users in China, making it one of the most popular VR engines in China. We serve a wide range of customers, including education, emergency services, and advanced manufacturing. By offering his VR tools for training and tutoring, GDI has attracted prominent corporate clients including Shanghai’s Pudong Airport, China Petroleum & Chemical, Peking University, Tsinghua University, and even Disney.

    For the first half of 2023, GDI reported that sales increased by 96% year-on-year, reaching 107 million yuan (US$14.9 million). With this positive growth, the company has a net profit of 13.65 million yuan. GDI’s success is consistent with China’s national strategy to promote the digital economy, as evidenced by its involvement in domestic metaverse development and growth of the domestic MR (mixed reality) industry.

    GDI is committed to supporting indigenous technology and has tailored its VR engine IdeaXR to be compatible with domestic operating systems and hardware. In addition, GDI is targeting business customers with a mixed reality headset called 7 Guang.

    Advances in AI have also contributed to the growth of XR technology. GDI founder Denny Zhou Qinghui says the integration of AI and XR will bring new avenues for product development, especially after the launch of his ChatGPT on OpenAI.

    As the Metaverse continues to gain momentum, Chinese technology companies like GDI are poised to take full advantage of its immense potential. With a focus on software solutions and a diverse customer base, GDI is one of the top contenders in China’s Metaverse race.

    – South China Morning Post


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