Tech Giants Join Forces to Develop Standards for 3D Content

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    Tech giants such as Apple, Pixar, and Nvidia have joined forces to form an alliance for OpenUSD to develop AR and VR standards.

    The newly formed alliance will advance and standardize Pixar’s Universal Scene Description (USD) technology. This technology is a file format that allows developers to move their work between different tools, making it easier to create 3D content for games, animations, and metaverse experiences.

    According to them website, the Alliance for OpenUSD (AOUSD), aims to promote interoperability of 3D content. The partnership also aims to bring together communities to collaborate on development and discussion on OpenUSD related issues.

    AOUSD Chairman and Pixar CTO Steve May said OpenUSD builds on years of research and application in filmmaking and now goes beyond animation and visual effects to “rely on 3D data for media exchange.” He said the industry is expanding.

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    A promising future for the alliance

    previous open USD Founded It was released by Pixar in 2012 to promote its 3D foundation for cinema and was open-sourced in 2016. In 2018, Apple announced plans to partner with Pixar to develop the USDZ universal file format used to create 3D models for AR.

    The formation of this partnership represents a major move towards standardizing the 3D content creation pipeline, with plans to create a specification to facilitate adoption and integration of OpenUSD.

    Its future looks promising with backing from gaming companies such as Epic Games, but tech companies such as Apple and Nvidia have weighed heavily on the effort as founding members, with Apple launching its Vision Pro complex just months after the deal was struck. Expected to release a reality headset.

    Apple vice president Mike Rockwell said the company was already involved in OpenUSD and contributed to its development.

    “OpenUSD will help accelerate the next generation of AR experiences, from artwork to content delivery, and create an ever-expanding range of spatial computing applications,” he said in a statement.

    “Apple is an active contributor to the development of USD, which is an integral technology for our groundbreaking VisionOS platform and our new Reality Composer Pro developer tools.”

    Nvidia also said, “Standardizing OpenUSD will accelerate its adoption and create the underlying technology that will help today’s 2D Internet evolve into the 3D Web.” Said NVIDIA said in a statement:

    The coalition now plans to develop standards that can later be used by other groups. enterprise Unity, Epic, Foundry, SideFX and others have also issued statements supporting the Alliance’s goals.

    someone is missing

    Pixar describes USD as “the first open-source software for robust and scalable 3D scene exchange,” and sees the technology as “a fundamental requirement for users creating metaverse content.”

    But while these giants are pushing hard to develop AR and VR, Meta, one of the big names making waves in the Metaverse, has dropped out of the partnership.

    The social media platform giant, which is also the maker of the Quest headset, could have a big role to play in this partnership, but it appears to be missing the opportunity, along with Google, Samsung and Qualcomm, which is working on a new XR platform.

    according to Fagen Wasanni Technologiesthe absence of these technology companies suggests there may be “competing efforts within the industry.”

    Other companies involved in AOUSD include the Joint Development Foundation, Autodesk, and Adobe.

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