Technology leaders attending the 2024 World Economic Forum's Davos Summit shared what's next for the digital world and what it involves in curbing misinformation ahead of elections.
Euronews is currently attending the 54th Annual Meeting of the World Economic Forum in Davos, Switzerland this week. In a technology panel featuring CEOs of the world's largest technology companies, Mehta and others discussed the next steps for the digital world.
This includes many more use cases for artificial intelligence (AI) and the metaverse, as well as ways to leverage these technologies for youth education, workforce training, and sharing experiences in virtual worlds. Further plans are also included.
AI can personalize and automate training and education content
AI can be used to improve learning and development materials for education and training, primarily through content generation and customization of learning experiences. It can also be used to provide smart lessons and personalized growth maps.
Not only that, but AI can be embedded with more efficient chatbots and a broader and more diverse range of translated learning content. Employees can receive detailed performance reviews, and in some cases, AI can even automate many administrative tasks.
AI is also important for sharing experiences in the virtual world by continuously improving models based on real-world data and creating more authentic and immersive experiences for users. Artificial intelligence can also help improve data processing, user interaction, avatar creation, and chatbots, among many other features.
Rapidly advancing AI poses risks to data security and misinformation
However, regulators also expressed concern that these rapid technological advances are increasing consumer privacy concerns. Therefore, corporate data security and privacy laws can no longer follow a “one-size-fits-all” approach, as the recent rise in identity theft and cyber-attacks has shown.
Twitter and Luxottica Group are two of the world's largest companies that have faced cyberattacks in recent years.
Another very important point discussed on the panel was how big tech companies like Meta plan to reduce misinformation about the upcoming election across all platforms .
As we have already seen in the Russia-Ukraine and Israel-Hamas conflicts, AI can be used not only for attempts to manipulate stock markets and democratic processes, but also for widespread disinformation, such as deepfake images that distort the narrative of events. has also been used.
This has led to more efficient technology and fewer traces of data tampering, raising concerns that it could also be used to manipulate future elections. There is also an increased risk that misinformation will be used to launch false smear campaigns against candidates, which can cause significant damage to their reputations and chances of winning.
Panel member Sir Martin Sorrell, executive chairman of S4 Capital, told Euronews' Angela Burns that tech companies could have less work to do when it comes to curbing election misinformation. Ta.
“I think about 4 billion people are going to vote, and that includes 70 countries. So it's going to be very difficult. But the answer is self-regulation, and platforms don't have to spend every penny. I think it's necessary. That's why it's so difficult.”
video editor • Joanna Adhem