Tech Mahindra launches sports cloud platform in collaboration with AWS

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    From left to right – Mr. CP Gurnani, Chief Executive Officer and Managing Director of Tech Mahindra and Mr. Shin at Tech Mahindra’s Q2 FY24 results presentation in Mumbai on Wednesday, October 25, 2023. Mr. Mohit Joshi, CEO and MD | Photo courtesy of KAMLESH PEDNECAR

    Tech Mahindra on Monday announced that it has collaborated with Amazon Web Services (AWS) to build a sports cloud platform for sports enthusiasts across the world.

    Tech Mahindra and AWS will provide sports organizations with a comprehensive digital platform, offering use cases related to content and community engagement, customer data management and audience segmentation, and sports analytics, the company said in a statement.

    The platform also provides an immersive fan experience from stadium to home by leveraging augmented and virtual reality (AR/VR) and metaverse gamification.

    The cloud service also enables sports organizations to build and transform the digital assets of their sports teams and franchises, and generate new revenue streams by developing new services and features tailored to audience needs.

    In September, Tech Mahindra and AWS announced a strategic partnership that will see both companies participate in joint go-to-market initiatives and drive business growth.

    Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra, said, “Our collaboration with AWS, which offers the broadest and deepest cloud services, will transform the way fans interact with their favorite sports and create dynamic and exciting experiences for viewers. By building Sports Cloud on AWS, we aim to create personalized, fan-centric communities that go beyond physical sports.

    (Only the headline and photo in this report may have been reworked by Business Standard staff. The rest of the content is auto-generated from a syndicated feed.)

    First published: November 27, 2023 | 6:33 PM IST


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