Chinese software and technology company Tencent has unveiled its Metaverse suite of services designed to target the Asian market. The company has revealed that it will revamp its media products with a new “metaverse-in-a-box” proposal aimed at facilitating the task of building virtual worlds for third-party companies.

Tencent Focuses on Providing Metaverse Tools to Third Parties

Tencent, one of China’s largest tech companies, has unveiled its hand on the future of its metaverse strategy. The company announced that it will focus on providing “metaverse-in-a-box” services to its customers through its cloud division. The move complements the media services offering the company launched last year and aims to ease the task of developing virtual worlds for Tencent’s customers.

The tools launched by Tencent will reportedly be used by gaming, media, entertainment, and retail companies to build and design these metaverse spaces with a variety of purposes in mind. Tencent aims to serve customers in the Asian market, particularly Singapore, Malaysia, Indonesia and Thailand, and the company forecasts that there will be significant growth in this area.

Poshu Yeung, senior vice president of Tencent Cloud International, said: said:

As more companies are keen to explore and adapt to an efficient and transparent digital future, we leverage our technical experience in the fields of games, audio and video to develop Web3’s technology. We provide support, work with industry partners to deliver more immersive experiences, and foster a better Web3 ecosystem.

Pivot to software

Tencent’s new plan marks a shift from pursuing a metaverse hardware business to software development, which is the company’s specialty. The company he announced in June 2022 the creation of an augmented reality unit, which will reportedly develop native hardware for experiencing virtual worlds, but recent reports have suggested that these initiatives Directions for cancellation and dissolution of this group are indicated.

Tencent has dismissed reports of the division’s dissolution but said it is adjusting staff due to a change in plans. We are working to reduce related departments and groups.

What do you think of Tencent and its Metaverse plans? Let us know in the comments section below.

Sergio Goshenko

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