The ABCs of digital technologies for designers

    Published on:

    Written by Cecil Corral

    Like it or not, technology is redefining the home decor and design industry and is quickly taking over.

    The good news is that no innovation can replace the uniqueness, brilliance, and creative imagination of the human mind. But designers, beware! Those who challenge technology are poised to win, while those who eschew it risk becoming as outdated as a trend board of magazine clippings.

    Even if you are a nervous beginner, there is no need to worry. Here's a starter kit that breaks down terminology (Merriam-Webster definitions), explains concepts, and weighs expert advice on three key innovations leading the way in home decor and design. We have: AI, AR and VR.

    AI: Artificial intelligence. Machine or software intelligence that can perform tasks that normally require human intelligence. Examples include visual recognition, speech recognition, decision making, and translation between languages.

    AR: Augmented Reality. An enhanced version of reality created using technology that overlays digital information onto the image of what you see through a device (such as a smartphone camera). Everyday examples include Snapchat and Pokémon Go.

    VR: Virtual reality. An artificial environment that is experienced through sensory stimuli (such as sights and sounds) provided by a computer, where the user's actions partially determine what happens within the environment. Often used in games.

    To gain perspective on the central role technology is playing in the home décor and furniture space, a recently published study by Salesforce, a provider of customer relationship management software and applications, shows that Get a glimpse of consumer trends in the retail industry.

    Retailers are focusing their AI efforts this year on improving the customer experience, with much of that focus on improving customer service, according to the survey. Specifically, 93% of retailers surveyed said they were investing in personalization throughout the customer journey.

    “AI can make data-driven recommendations around messaging, volume, and send times to automate outreach (at scale) and improve conversion rates,” the study explains. “2024 could be a breakthrough year for smart retailers who prioritize AI-powered personalization capabilities to deliver engaging and relevant messages.”

    The same goes for designers.

    To help you navigate the technology industry to the benefit of your brand, business, and bottom line, Designers Today spoke with leading experts in interior design technology to learn how to stick with technology now and in the future. We've collected some helpful tips.

    Leslie Carothers.Image courtesy of Carothers

    Leslie Carothers, CEO of Saber Partnership

    “We are a digital marketing consultancy specializing in working with furniture and home decor brands and interior designers on innovative digital marketing initiatives. Metaverse Writing Trend House Project For the January 2024 Dallas Market Lightovation trade show. For consumers, the ability to virtually and pre-purchase home products featured in their homes is exciting.

    Here's how it works: Designers can create her 3D renderings of spaces featuring their designs and products. Each product is embedded with her QR code with AR functionality, and clients can scan and click the code to view the product virtually at home or get product details. It will look like this.

    purchase. These technologies create opportunities for designers to not only engage with clients more and keep them on the website longer, but also earn a share of sales from products featured through affiliate links.

    Examples of affiliate links include vendors and retail partners such as Wayfair and Amazon. These partners pay the designer or blogger a portion of the sales of every product sold from his website through this technology. ”

    Fernando Duque.Image provided by: the company
    Fernando Duque. Image courtesy of Duke Renders

    Fernando Duque, CEO/Co-Founder, duke renders

    “By integrating AI, AR, and VR technologies into their services, interior designers can improve the overall design process, enhance client engagement, and provide more personalized and immersive experiences. The application of AI, AR, and VR not only streamlines design workflows, but also empowers clients to make more informed decisions, resulting in more satisfying and successful design outcomes.

    Here are some ways designers need to apply technologies like AI, AR, and VR to their services and products.

    AI for customized design: AI algorithms are now playing a pivotal role in assessing client preferences, lifestyle choices, and design trends. The influence is evident in AI-powered virtual assistants, which suggest personalized design elements based on extensive data analysis. AI can help tailor designs to individual customer preferences, from color schemes to furniture styles.

    AR for interactive presentations: Utilize augmented reality to enhance your client presentations by overlaying virtual elements into real-world spaces. This allows clients to visualize and interact.

    Run the proposed design in your existing environment before making any decisions. Using AR, interior designers can project virtual furniture and décor items into a client's living room through a mobile device and interactively preview how different design elements will appear in the real-world space in real time. .

    VR for Immersive Design Reviews: Virtual reality is being employed to provide clients with immersive design experiences. Clients can virtually “walk through” the proposed design and receive comprehensive information.

    Understanding spatial layout, proportions, and overall aesthetics. Interior design firms can develop VR simulations in which clients use a VR headset to move through different rooms of a virtual home, experience the design from different angles, and make informed decisions about layout and décor. Masu. ”

    Jenna Gajdusek. Image provided by designer.

    Jenna Gajdusek, Founder, CEO, Educator, AI for interior designers

    “I am an online interior designer who has decorated hundreds of rooms across the country from my home office. With over 7 years of experience as a dedicated virtual interior designer, I have perfected my process and am a leader in the interior design industry. has encouraged other creators to do the same.

    The first thing to know when thinking about technology as a designer is that you're probably already using AI and may not even realize it. AI is already built into so many programs. Grammatically, basically all rendering software includes AI, for example Canva, Photoshop, Microsoft Copilot, and some of them have AI built in in small ways, some of which are immediately visible. will become larger.

    The second thing to note is that none of this technology is a fad. It's all here to stay, and we need to adapt and embrace it and incorporate it into our existing workflows.

    Technology should not be seen as a replacement for what you, as a designer, propose. For example, I have yet to find anything better than the human brain when it comes to floor plans.

    What technology does is enhance your existing talent. AI is built to help create next-level jobs. More than that, it reduces mistakes, allows for faster responses, and improves accuracy.

    AI, AR, and VR are replacing old-style mood boards. For example, generative AI allows you to create images and implement concepts into your designs. I create my own patterns using the same color scheme and hex code for home decor. Then use print-on-demand to generate custom patterns and print them on pillows, blankets, and curtains. This means we can offer custom designs and products to suit any budget. ”

    See also:

    From drop shots to digital design: AI powers Venus Williams' latest venture


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