The Disruption and Transformation of Traditional Strategies, ET Retail

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    In 2021, Gucci, the high-end fashion brand known for luxury clothing, accessories and leather goods, will enter the Metaverse, a virtual world where users can interact with each other and digital objects in real time. brand investment metaverse It generated buzz, engaged a younger audience, and helped provide a unique and immersive experience for customers.upon gucci Roblox’s Garden, an online gaming platform, and Dionysus, a virtual bag, sell for 350,000 Robux (equivalent to US$4,115) on Roblox, higher than the actual bag itself. This has further cemented its position as a leading brand in the fashion industry.

    Metaverse is still a relatively new concept in Indian retail, but some companies are looking at using AR, VR and NFTs to create immersive and interactive shopping experiences for their customers. For example, some luxury brands are using virtual reality to offer virtual try-on of products, and other retailers are experimenting with augmented reality to enhance the in-store shopping experience. Additionally, some Indian startups are exploring the potential of the metaverse in social commerce and influencer marketing. As digital technology continues to evolve, more Indian retailers are likely to adopt Metaverse technology to stay competitive and offer innovative shopping experiences to their customers.AI’s Role in the Metaverse

    AI plays a key role in the development and future trends of the Metaverse, enabling immersive and engaging virtual environments that react to user behavior and preferences. From generating 3D models to optimizing performance to providing real-time assistance with AI-powered chatbots, AI tools, and algorithms, it’s a key component of the Metaverse.

    Additionally, it is AI that creates virtual environments and characters, simulates real-world physics, and enables natural interactions between users and the virtual world. We help you personalize and enhance your experience by providing real-time feedback, recommendations and insights based on your behavior and preferences.

    As the metaverse continues to evolve, AI will play an increasingly important role in creating more sophisticated and immersive virtual environments and improving the overall user experience.

    Metaverse applications in retail

    Virtual shopping is popular for its ease and simplicity of product selection and transactions, but it lacks social interaction, a key ingredient many consumers want. As consumers increasingly engage with brands through a variety of channels, both online and in person, retailers face the challenge of creating experiences that seamlessly blend the best of both physical and digital worlds. increase. This is exactly where the Metaverse and AI can converge. Suggest a solution.

    • AR/VR in the digital world: AR and VR are transforming the retail industry by creating immersive and interactive shopping experiences. With AR, customers can use their smartphones to visualize what your product will look like at home or on them. VR, on the other hand, allows customers to enter a fully immersive virtual store where they can browse, select and purchase products in a simulated environment. As AR and VR continue to evolve, the lines between physical and digital retail environments are blurring, and more innovative and interactive shopping experiences are expected to emerge.
    • NFTs for brand awareness: NFTs offer new and innovative ways for retailers to build brand awareness and engage with customers. Retailers can use her NFTs to create limited-edition virtual products and experiences that customers can buy or bid on, creating a sense of exclusivity and ownership. NFTs also allow retailers to leverage social media and influencer marketing to promote their brands, as well as collaborate with artists and designers to create unique and collectible items. By leveraging her growing NFT market, retailers can create new revenue streams while increasing brand awareness and customer engagement.
    • Customer engagement with 3D avatars: With 3D avatars, customers can create a virtual representation of themselves and use it to try on clothes and accessories, even try on makeup products. This level of interactivity helps improve customer satisfaction and loyalty by creating a more engaging and memorable shopping experience.
    • Open a virtual shop for promotion virtual shopping: By creating virtual storefronts, retailers can reach customers anytime, anywhere, eliminating the need for physical store locations. This not only saves overhead costs, but also allows retailers to expand their customer base beyond neighboring geographic areas.


    As the Metaverse continues to evolve, we expect the lines between the physical and digital worlds to blur, resulting in a more sophisticated and immersive shopping experience. Indian retailers have an opportunity to leverage the power of virtual reality, augmented reality and other emerging technologies to create superior customer experiences that increase loyalty and boost brand awareness. While the metaverse’s potential in retail is still being explored, it is clear that this technology will play an increasingly important role in shaping the future of commerce.

    With the increasing adoption of 5G technology and growing demand for immersive and interactive experiences, Metaverse and AR/VR are expected to continue to gain prominence in India over the next few years, hence retail and other sectors. But Metaverse and AR/VR will be applied. sector.

    (Disclaimer: The views expressed are those of the author only and are not necessarily endorsed by is not responsible for any damages caused to individuals/organizations, directly or indirectly. not.)

    • Published May 24, 2023 at 1:54 PM IST

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