The Evolution of Social Media: From Friendster to Metaverse | by Melchizedek | Oct, 2023

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    Social media has become an integral part of our lives, shaping the way we connect, communicate, and share information. Over the past two decades, we’ve seen a remarkable evolution in the world of social media, from the humble beginnings of platforms like Friendster to the exciting prospects of the Metaverse. In this article, we’ll take you on a journey through the stages of social media evolution, highlighting the key milestones and trends that defined each era.

    The Birth of Social Media: Friendster and MySpace

    The early 2000s saw the birth of social media with platforms like Friendster and MySpace. Founded in 2002, Friendster is considered a pioneer in the genre. These platforms introduced the concept of a user’s profile, connections with friends, and sharing of personal content. These platforms may seem primitive by today’s standards, but they laid the foundation for the future.

    The rise of Facebook

    In 2004, Mark Zuckerberg and his college roommate launched Facebook, a platform that would revolutionize social media. Facebook popularized the concept of news feeds, allowing users to share updates, photos, and videos with their network. It quickly became a global phenomenon, connecting people all over the world. Facebook’s dominance in the social media landscape was a defining moment in the evolution of social media.

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    The era of Twitter and microblogging

    In the late 2000s, microblogging platforms like Twitter emerged. Twitter introduced the world to 140-character tweets and real-time updates. This has played a pivotal role in shaping the way we consume news and share information. The brevity of tweets has made them the preferred platform for quick and concise communication.

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    Visual revolution: Instagram and Pinterest

    The 2010s ushered in the era of visual social media. Instagram, with its focus on photo and video sharing, and Pinterest, a platform for discovering and storing visual content, have become very popular. These platforms emphasized the importance of visual storytelling and inspired influencer culture.

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    Video has destroyed the text star: YouTube and TikTok

    In the 2010s, video became the dominant medium for social media. YouTube, founded in 2005, was already a major player, but TikTok, launched in 2016, redefined short-form video content. This encouraged users to create and watch bite-sized videos, leading to viral trends and a new wave of internet celebrities.

    Photo by Alexander Shatov on Unsplash

    era of metaverse

    In the 2020s, we are witnessing the emergence of a metaverse. The Metaverse is a collective virtual shared space that goes beyond today’s social media platforms. This includes virtual reality, augmented reality, and immersive online experiences. Tech giants like Meta (formerly Facebook) and companies like Roblox are investing heavily in creating Metaverse experiences. It promises to change the way we socialize, work and play in completely new and immersive ways.


    The evolution of social media, from the early days of Friendster to the exciting possibilities of the Metaverse, is a testament to the ever-changing landscape of human interaction with technology. Each stage brought its own features, trends, and challenges. As the Metaverse era progresses, it will be interesting to see how these digital realms further shape our lives and redefine what it means to be connected in a hyper-connected world. Social media in all its forms has come a long way, but its journey is far from over.


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