In his virtual IBC Show keynote at the Forum yesterday, Marco Tempest, alumnus and director of the MIT Media Lab, creative technologist at NASA’s Jet Propulsion Laboratory, and founder of MagicLab.nyc, spoke about virtual production and Metaverse.
Tempest will conduct a live demonstration of a combination of generative AI, mixed reality, storytelling, gesture sensing, and swarm robotics using this compact technology, which he dubbed “the metaverse in your carry-on.” , we got a glimpse of the future of augmented experiences. .
Tempest coined the term “technomagic” to describe the interaction of social evolution and technology to create new “impossible” experiences. He explained that this new technology will allow users to create new forms of presentations with more engaging and immersive visualizations on a grand scale.
“The metaverse is already taking shape at the corporate level, and companies are now seeking virtual spaces to share knowledge, experience, and even work,” he told the audience. “I think this is the first time we’ve faced a wave of technology that doesn’t require technical people to utilize it. Making it more accessible to non-technical people really changes our landscape. I guess.”