Media coverage surrounding the Metaverse has been mixed at best, with some portraying it as a logical evolution of the internet and others dismissing it as mere hype. The relationship between media and emerging technologies has always been complex, with a mixture of skepticism, fascination, and sometimes hysteria. The parallels between the media coverage of the Internet in the late 90s and his early 00s and today’s Metaverse stories are striking. In the late 90s, the Internet was new and uncharted territory, and many people were skeptical of its potential. Media coverage of the internet has been negative, often portraying it as a breeding ground for hackers, cybercriminals, and predators, the Chiss Hansen.terms like “cyberspace” “virtual reality” and “dot com” was new and confusing to many, and the media struggled to explain its meaning.

To this day, we see a similar situation in the metaverse. In my recent article (The Metaverse is Gone, and the Dream With It), I took his old article from the late 90’s and early 00’s and replaced the words. “the internet” and “Metaverse” The results were very similar to today’s media coverage of the Metaverse. In general, the media’s FUD approach to the metaverse, crypto, and Web3 is understandable given the uncertainty surrounding these emerging technologies. However, it should be remembered that all new technologies are often subject to skepticism and criticism. The Internet, now an integral part of our daily lives (and with an economic value of $11.5 trillion, according to his 2021 report in Oxford Economics), is exactly what the Metaverse was once. , was dismissed as a fad that would soon disappear. ..

With that said, if I were to give you any advice for getting started testing waters in the metaverse, it would be to follow these basic rules:

DYOR (Do Your Own Research)

The first rule is to do thorough research and planning before entering the metaverse. This includes identifying the best platforms and technologies to use and defining the hotel’s goals and objectives in line with the brand and audience. Implement your metaverse strategy with the right roadmap in mind. Hotels should not rush to adopt the Metaverse and should take a strategic approach considering the challenges, risks and opportunities. Your strategy should outline the goals and objectives of your metaverse entry, including desired user experience, target audience, and success metrics. When deciding whether to adopt metaverse technology, hotels should ask themselves whether it will solve their problems. If so, what problem does it solve? Please do not participate.

advertise

Creating a virtual presence in the metaverse can be a powerful way for hotels to engage with their customers and create immersive experiences. However, building virtual hotels is not the only way for hotels to enter the metaverse. Advertising on existing platforms such as ROBLOX is an effective way for hotels to reach their target audience and achieve a high return on investment. Similar to Google Ads, sponsored social media, or OTA or metasearch ads, hotels should treat metaverse ads as an additional marketing channel and take a strategic approach to effectively leverage metaverse ads. Metaverse advertising ranges from VR billboards to immersive native advertising experiences, in-game product placements, and AI-powered avatar concierge services. Another important consideration for hotels is to use utility tokens to motivate customers to engage with metaverse advertising.

choose the world

Choosing the right platform is critical when considering entering the metaverse. With so many options available, it can be very difficult to decide which platform fits your goals and target audience. Here are my top 10 personal commandments to follow when choosing a Metaverse platform.

1. How many users are using it?
2. How popular are you?
3. How long are users staying?
4. How often do they come back?
5. what are their demographics?
6. what do they do?
7. What are its rules/limitations?
8. How much does it cost to create a digital twin?
9. Are they interoperable?
10. Do I have to buy land?

By answering these questions, hotels can narrow their options and choose the Metaverse platform that meets their requirements. Here is an (incomplete) list of metaverse platforms (both centralized and decentralized) to consider: Avakin Life, Axie Infinity, BigScreen VR, Bloktopia, Breakroom, Decentraland, Fortnite, Gather, Illuvium, Immersed, IMVU, MeetinVR, Meta (Horizon), MetaverseGG, Microsoft Mesh, Minecraft, Mozilla Hubs, Musee Dezentral, Noda, Noknok, NOYS VR, OtherSide, Over the Reality, PartySpace, PocketWorlds, Realm, RecRoom, RendezVerse, Roar Studios, Roblox, Room, Second Life, Somnium, Spatial, Stage11, StageVerse, Star Atlas, Surreal, The SandBox, The Wild, TreeVerse, Upland, Voxel, VRChat, Wave, and Zepet.

design/build/upload

To create a virtual presence in the metaverse, the hotel must design, build, and upload it to the metaverse platform of choice. This process requires the services of experienced Metaverse developers and designers to help bring your hotel vision to life. Here are some companies to consider when looking for Metaverse development and design services. Bit Space Development (Canada), Erectrus (Thailand), iARC (Canada), iCreate (UK), LKDN Metaverse (International), Local Studios (India), Mirum (Hong Kong), Noesis Tech (India), Olimaint (Italy), Polycount (USA), SPACES (Spain), Studio MBUS703 (Korea), Treeple Dreamers (USA), Visionaries777 (Hong Kong), ZenFri (Canada). When choosing a metaverse developer or designer, it is important to consider experience, portfolio, reputation, and trust in a particular language. (Unity, Unreal Engine, Godot, CryEngine, Vuforia, Amazon Sumerian, A-Frame, etc.).

Join an (existing) community

Creating a digital twin is not enough to reach new audiences. To get the most out of the Metaverse, it’s important to engage with existing communities and incorporate their interests into your strategy. One of his ways of engaging with the Metaverse community is by hosting social events and virtual tours within the digital space. This allows people to explore your space, interact with each other, and build a sense of community and engagement. Another way to engage with the community is by creating and exhibiting NFT art. Gamification is also a popular strategy for engaging with the metaverse community. Embedding game mechanics into the digital space creates a more interactive and engaging user experience. Drops and collections are another way to drive engagement by encouraging users to return to your space and collect limited-edition items. And please, don’t be the kind of person who accepts all Facebookification. Understanding the terminology and values ​​of the metaverse community is essential to creating engaging spaces.

promotion

After building your metaverse presence, the next step is to promote your property in relevant marketing channels. Social media platforms such as Twitter, Discord, and TikTok are great places to connect with the Metaverse community and promote your assets. Online advertising on platforms such as Google and Facebook can also help attract new users to the digital space. NFT marketplaces are another avenue to consider when promoting your property. It’s also important to integrate metaverse marketing with your actual marketing efforts. The metaverse is a virtual space, but it can have a tangible impact on your business. Promoting assets in both the physical and virtual worlds makes them more cohesive and impactful (Phygital) marketing strategy.

track, track, track

Before the New Coke disaster, Sergio Zyman said: “If you can’t track it, it’s not marketing.” We use the same approach in the metaverse. Tracking results is important in any marketing effort and the Metaverse is no exception. Before embarking on a metaverse marketing campaign, it’s important to have a solid understanding of how to track results. Tracking your virtual presence is the first step in this process. This includes monitoring engagement metrics such as views, clicks and time spent in digital spaces. It’s also important to track user behavior within a space, such as which areas are most frequently visited and which features are used the most. Once you’ve established a baseline for your virtual presence, it’s also imperative to make any necessary adjustments to improve the user’s experience. This may include improving the UX, adding new features, or updating the overall design of the space. Tie your metaverse marketing efforts to tangible business outcomes like increased revenue and customer acquisition. This may require integrating metaverse data with existing CRM or marketing analytics tools.

Decentralization

Rather than create a digital twin and keep doing it Business as usual. The concept of decentralization is central to the Metaverse and Web3. To fully exploit the potential of the metaverse, it is important to play around with the idea of ​​decentralization, especially when it comes to distribution. Start experimenting with dApps and decentralized marketplaces to reduce your reliance on third-party platforms and deliver more personalized and engaging experiences to your guests.

Conclusion

When it comes to the metaverse, it’s important to balance optimism and caution. There’s certainly a lot of hype surrounding the Metaverse, but it’s important to approach it with a critical eye and not get carried away by unrealistic expectations. The key is to approach the metaverse with a balanced and critical mindset. Don’t believe the hype. because, as usual, Veritas of Medio Statistics.