Briefly:
- The British TV show Doctor Who is coming to the Metaverse.
- The BBC has partnered with Reality+ to create a Metaverse experience based on the iconic fantasy series.
- The BBC’s popular car and bike review talk show ‘Top Gear’ will also be in the sandbox.
One of the world’s longest-running fantasy adventure TV series, Doctor Who, is coming to the Metaverse. The BBC, the network of this iconic show since 1963 and his career, teamed up with Metaverse developer Reality+ to build a Metaverse experience based on the show.
The partnership will see the UK broadcaster bring another popular show, the car and motorcycle review talk show ‘Top Gear’, into an immersive 3D world.
The experience can be accessed through the ‘BBC Events Space’ on the leading metaverse platform, The Sandbox. This is the BBC’s first foray into the metaverse.
Commenting on Thursday’s announcement, Nikki Sheard, BBC Studios President of Brands and Licensing, said: statement: “We are delighted that BBC Studios is partnering with Reality+ and The Sandbox on this exciting venture. While the Metaverse is still in its early stages, it has the potential to shape the way we consume and experience entertainment in the future.” Yes, and I am excited to see how fans interact with our brand in this space.”
The move is part of BBC Studios’ strategy to capitalize on emerging trends in the entertainment industry. “This project forms part of the BBC Studios’ broader ambitious plans to grow our brand into new categories, with innovative technologies and platforms forming an integral part of this,” said Shared. added Mr.
BBC Studios joins a growing list of entertainment brands launching Metaverse experiences in The Sandbox, including Warner Music Group, Ubisoft, Gucci Vault, The Walking Dead and Adidas.
Reality+ co-founder Tony Pearce commented: “We are thrilled to expand our partnership with BBC Studios and have the opportunity to not only help push the boundaries of what is possible in the Metaverse, but also to deliver exciting new experiences for BBC Studios fans. We’ve already achieved a lot with the digital trading card game Doctor Who: Worlds Apart, but with great platforms like The Sandbox, we can do even more. will come true.”
The move comes in an online conversation that denies the Metaverse as a pipe dream. And some are even going so far as to say that the Metaverse is dead, considering the recent events in which tech giants like Meta, Microsoft, and Tencent have fired people from their Metaverse divisions.
Well, at least in the world of Doctor Who, it seems to be alive and well.
Sebastien Borget, COO of The Sandbox, added in a statement: The BBC has a history of pioneering content that utilizes the latest technology and introduces it into ordinary households. We see this venture as an important step in bringing British culture and fans to the virtual world. ”
****
Keep up to date:
Subscribe to our newsletter using this link – We do not send spam!
