The metaverse may be digital, but its real estate market is booming

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    The business world took notice of this shift when Facebook’s parent company Meta announced in 2021. One of the main differences is that Second Life and many other virtual reality worlds like it are more or less controlled by her one player. The digital space is created and set up by one company.the metaverse is something is wrong— Meta is building it, and it will be similar to the Internet itself. That is, interconnected spaces inhabited by many users and businesses. Roblox and Microsoft, among others, have also announced plans to join this vision.

    Facebook CEO Mark Zuckerberg said, “The future is more than just one company that is created by all of us.” keynote speech It is a hot topic.

    Colliers’ National Research Manager of Retail Services said: Nicole Larsonlayout in research Why companies need to be strategic about paying attention to these changes and their potential impact on their business.

    “Property owners who embrace virtual worlds can enjoy new revenue streams, while property owners who choose to ignore virtual worlds may see their real estate assets fall in value,” Larson wrote. I’m here. “The global billboard business is a billion dollar industry. Augmented reality allows any building in the world to become a canvas for media and host outdoor advertising without permission restrictions.”

    She went on to look at major international brands such as Nike, Ralph Lauren, Louis Vuitton and Tommy Hilfiger that are taking advantage of this kind of change. Even restaurants, where visiting a restaurant is traditionally an in-person experience, are exploring ways to build their brands on platforms, she noted.

    An underlying lesson across the real estate industry is that the metaverse is neither irrelevant nor threatening to real-world businesses. Instead, his members of staff at Colliers argue that it has a significant impact on the future and opportunities to increase the company’s bottom line. For clients, this means expanding their footprint by adopting digital sales online if they are retailers, or by creating advertisements for their real-world products. Don’t turn a blind eye to available opportunities.

    Angie SolankiNational Director of Colliers’ Retail and Practice Group, wrote: Research in 2021 We believe the Metaverse will be a prime venue for businesses to expand their advertising, real estate, and retail offerings.

    “As technology advances, retail developers partnering with their digital counterparts may replicate physical assets into transaction-based, immersive environments to expand their offerings,” she wrote. .

    and podcast On this matter with Steve Wykal, a real estate technology expert at MIT, Solanki highlighted the potential opportunities involved.

    “There’s a whole economy involved in real estate development. Whether it’s a fictional fictional town or, say, a real digital version of Manhattan, you actually get digital real estate in a town,” Weikal said of Solkani. told to “But there are systems, mechanisms for acquiring land and doing development. It’s the same process you do in the real world.”

    Illustrating the importance of the Metaverse opportunity for businesses of all kinds, Solkani points out that it is particularly important for retail brands, envisioning a shopping environment that integrates the convenience of physical malls and online shopping.

    “Infinite virtual square footage is created for all of us shopping fans to go to these shopping centers and malls and basically shop 24/7,” she said.


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