The Metaverse and Web3 technologies offer new and exciting ways for businesses across industries to improve their products, services and operations. From VR and AR to transforming traditional online meetings, the possibilities are endless.
Read this article to find out how your organization can take advantage of the Metaverse and Web3 opportunities to stand out in the industry and delight your customers.
Rethinking products and services
Extend existing products and services
Future internet technologies can be used to enhance existing products and services and make them more immersive.
Automakers already have AR and VR technology in their cars. In some vehicles, drivers can experience enhanced navigation by displaying arrows superimposed on the image of the road. With Holoride technology, Audi is also working to combine VR and real-world vehicle data to provide passengers with an immersive gaming experience.
Companies are also using Web3 technology to power their physical products. Popular music magazine SPIN offers his iconic covers and other art assets as his collectible NFT.
Creation of new products and services
My new book Future Internet provides many examples of how companies are developing new products and services with the future Internet in mind. Can your company follow suit and create new products and services designed for the Metaverse and Web3 era?
Fortnite has spearheaded the creation of new Metaverse products, capitalizing on the next generation’s desire to spend real money on products that don’t exist in the physical world. Nearly 70% of his Fortnite players invest in in-game purchases like costumes, character dance moves, and accessories.
Beer Brand Stella Artois Partners With Blockchain-Based Virtual Horse Racing Game Zed Run Create 50 digital horses that players can collect, breed, train and race.
The Metaverse Gold Rush: Designing Supporting Tools and Services for the Internet of the Future
With so many companies looking to develop new Metaverse and Web3 products, there is also a huge opportunity for companies to provide the infrastructure and tools that enable other businesses to succeed.
The key to our success in supporting the Metaverse and Web3 is to stay abreast of the latest developments and provide high quality, user-friendly products and services that enable businesses to easily adapt and grow in the Internet of the future. is.
for example, Nvidia Originally focused on powering graphics for video games, the company has evolved and now offers Omniverse cloud services that enable teams to design metaverse applications.
matter port uses 3D and 360-degree cameras to design digital twins of real-world spaces. Businesses can use Matterport’s tools to create accurate virtual models of places such as offices, stores, or even entire buildings. This technology will enable hotels and real estate companies to offer prospects and customers an immersive experience.
Transforming business operations
Businesses can use Metaverse and Web3 technologies to evolve their business operations, streamline processes, reduce costs, improve efficiency, and deliver a better customer experience.
Product marketing and sales
With many brands finding new ways to engage with their customers using the Metaverse and Web3 technologies, it’s the perfect time to experiment with innovative ways of advertising and marketing your products.
Looking for a place to start? Consider investing in ways your customers can virtually try your products, such as AR capabilities that place 3D renderings of your products digitally in their homes.
Eyewear company Warby Parker offers a great virtual try-on application that allows customers to shop online and see how different frames look on their face. You might also consider creating an immersive virtual showroom for your customers to visit, or find ways to use the metaverse as a way for your customers to execute transactions.
Take remote meetings to the next level
Companies can use Metaverse technology to improve meetings and collaboration by creating virtual environments where teams can gather, interact, and collaborate in real time. In these environments, team members can use avatars to represent themselves and interact in an immersive coworking environment.
VR enables companies to improve their existing 2D conferencing platforms by creating new ways for employees to explore complex data, collaborate in real time, and collaborate from anywhere in the world.
Fujitsu has a new “co-creation metaverse” called CX Lab, where Proto M’s holographic device lets you send a full-body hologram of yourself to a real-time meeting.
The existing meeting platform Zoom has already added a 3D virtual avatar feature that mimics facial expressions and head movements during meetings.
Strengthening HR processes
Companies can also use the latest Metaverse technology to improve key HR processes such as recruiting, recruiting, onboarding, and training.
BBH Singapore recently held an open house career fair that virtually recreates a real-world office to give candidates a feel for what it’s like to work for the company.
Meanwhile, Accenture is hiring 150,000 new hires in the metaverse. A new employee puts on his VR headset on his first day and visits a training session in his Nth floor, the company’s metaverse environment.
to sum up
The Metaverse and Web3 technologies offer companies a wide range of opportunities to improve their products, services and operations. By leveraging these innovative technologies, businesses can create more engaging, interactive and personalized experiences for their customers, while streamlining internal processes and reducing costs.
Companies that leverage these cutting-edge technologies will be able to stay ahead of the curve, gain a competitive edge, and ultimately thrive in a rapidly evolving business environment.