Not sure what exactly the Metaverse is or will be? You’re not alone. At this point, the term is basically best thought of as an “all-inclusive” name for the next iteration of the internet. I agree with you.
But one thing that is generally agreed upon is that it presents a business opportunity that has not been seen since the Internet’s first appearance. This means there is no shortage of experts willing to advise brands on how best to engage with them and achieve success.
Here we provide an overview of the major players in the business. The Metaverse covers a wide range of technology areas, so not all are the same or offer the same services. Of course, in any new field of business, cowboys and snake oil salesmen are always on the scene quickly, so be sure to do your own research before handing over your money! You can think of it as an introduction to the types of services available.
Infosys’ Metaverse Division promises tools-as-a-service and a platform to help brands take their first steps into the world of Metaverse development. With access to a pool of expertise in all technology areas, including AI, VR, and IoT, this global technology company is well-positioned to provide end-to-end consulting and development services.
Wipro is another global technology services provider that recently added Metaverse consulting and development to its portfolio. We recently released a guide for manufacturing companies interested in the possibilities of the Metaverse.
“Meet me in the metaverse” is Accenture’s offer for brands and companies that want to make the leap to doing business in an immersive, interconnected digital world. We provide consulting and development services across 2D and 3D virtual worlds, augmented reality (XR), digital twinning and blockchain.
Another globally recognized technology consultancy that quickly recognized the value of establishing itself as a provider of Metaverse services. BCG provides consulting and strategy development on AR, VR, MR, persistent environments and platforms, and the web3 elements including cryptocurrencies, blockchains and NFTs. It also proposes to assist companies seeking to acquire Metaverse assets and capabilities with their merger and acquisition strategies.
They specialize in immersive 3D AR and VR environments built using in-house solutions and the established web3 platform. The company may not be as well-known as the companies mentioned above, but since its founding in 2017, it has already worked with clients such as L’Oreal, Twitter, Orange and Balenciaga.
This consulting and development firm focuses on blockchain and the decentralized aspects of the Metaverse paradigm, such as cryptocurrency networks (Bitcoin/Ethereum), smart contracts, and non-fungible tokens (NFTs), often collectively referred to as web3. is focused on Clients include Goldman Sachs, Disney and Mercedes-Benz.
Al Dente is a Paris-based metaverse-focused marketing agency that has launched campaigns for high-profile clients such as Versace, Chanel and Louis Vuitton. They call their high-end metaverse strategy “metal luxury,” and if you have a brand that wants to benefit from experiential marketing, NFT strategy, or building a presence on a platform like The Sandbox, they have become known as the quick talkers. .
A division of Fortnite creator Epic Games, SuperAwesome specializes in creating metaverse gaming experiences for brands across platforms, from Fortnite Creative to Roblox. With a particular focus on creating experiences for young people, DreamWorks Animation is a client.
Another marketing-focused metaverse consultant and agency, VBG creates interactive and immersive experiences across various platforms such as Minecraft, Roblox, and Fortnite. Their recent success story included launching Forever 21 into the metaverse, allowing fans of the brand to purchase virtual goods in his Roblox-based store.
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