TikTok has launched music streaming services in Brazil and Indonesia after months of speculation about the service.
The company announced Thursday its latest offering in both countries, which is currently a premium-only service. The service will be available on desktop and mobile apps.
Transition from old to new
The company said its existing music streaming platform, Resso, will be shut down in both countries on September 5, but subscribers will be able to migrate their accounts to the new platform.this is two months after close free tier.
However, Resso will still be available in India after September 5th.
Parent company ByteDance has announced that the service will only be made premium in May when the transition begins.
TikTok Music allows subscribers to sync their accounts as well as download and share tracks on the new platform.
“We are excited to introduce TikTok Music, a new kind of service that combines the power of music discovery on TikTok with a best-in-class streaming service. can be easily saved, downloaded and shared,” said Ole Obermann, global head of TikTok music business development, in a statement.
“We are excited about the opportunities TikTok Music brings to both music fans and artists, and the enormous potential to bring great value to the music industry,” he added.
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why both countries
The new service will soon be available in other countries as well, but we don’t have a firm timeline yet. The company has already tested Resso will expand into the Brazilian and Indonesian markets, creating room for TikTok Music to launch in both countries.
that is Estimate Brazil is TikTok’s third largest market, with more than 84 million users, according to Datareportal.
This estimate is based on April 2023 ad audience figures published on the company’s self-service tool.
Indonesia is reported to be the second largest market with approximately 113 million active subscribers.
long overdue process
according to varietythe move has been long overdue and a significant development given that the company has been “a leading source of music discovery for several years.”
Similar to Resso, TikTok Music subscribers will be able to listen to music offline and transfer files from other music streaming services such as Amazon Music, Apple Music and Spotify.
The Brazilian subscription is fixed at $3.49 per month, while the Indonesian subscription fee pays IDR 49,000 or $3.25 for iOS users and IDR 44,900 for Android users in the first year.
As reported by musically, This means that TikTok Music will be cheaper than Spotify in both countries. It will be $3 cheaper in Brazil and IDR5,990 cheaper in Indonesia, bringing the price to IDR49,000.
something new?
Apart from allowing users to sync their TikTok accounts, TikTok Music has added a detection feature that only covers full versions of songs that have been trending on TikTok.
Another advantage over Resso is the availability of Sony Music’s catalog on the platform.Sony Pulled from Lesso in September of last year.
Reflecting parent company ByteDance’s “behind the scenes” efforts in building and expanding its music streaming service, Sony’s catalog will return to the Resso app starting July 6.
Other major music labels participating in TikTok Music are Universal Music Group, Warner Music Group and Indie.
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