Trace Network Labs launches fashion and lifestyle metaverse Pariz

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    Today, the number of Internet users in India has reached almost 1 billion and life without it seems impossible. Watching videos, ordering food, making bank transactions, looking for a life partner, it’s all done online.

    But today’s Internet is primarily something we watch, not something we immerse ourselves in. The next step is the metaverse. It’s the evolution of today’s 2D Internet, moving everyday activities like shopping, dating, and working out into the 3D metaverse.

    Brands are buzzing about the immersive metaverse opportunity. Lokesh Rao and Sunil Arorathe founder of Trace Network Labs, launches the Pariz Metaverse, the world’s first fully functional next-generation fashion and lifestyle metaverse.

    Launched at TechSparks 2023 Mumbai edition, Pariz Metaverse leverages technology to evolve meta-commerce, revolutionize online shopping for all online and offline brands, including D2C brands, and build a metaverse retail presence with Metastore. increase. This translates into a virtual world where fashion lovers can socialize, shop and interact in more engaging ways.

    At the product launch, Rao asked the audience if a Tier III city girl could explore Western culture and interact with people from other countries in an immersive way. “The answer is no,” he said.

    He gave the example of Chaitanya, a brilliant high school student who was inspired by Elon Musk, explored space, and wanted to “do something for humanity.” YouTube and textbooks don’t help him, he needs more than that,” he said.

    Rao had the audience imagine if one of them would get married. “When I’m not ordering online, I go to the store. But if your fiancé is in another city and your brother is in another country, who will help you? Can you give me some? The current Internet faces these challenges and needs a metaverse that offers depth.”

    In the Metaverse, users can use avatars to interact with other users. This is his third dimension of the internet, offering a more immersive experience than his traditional website.

    Returning to high school student Chaitanya, Rao said the technology would allow him to “see the whole rocket” and actually open the rockets up and take them apart to see how they work. Girls in Tier III cities have the opportunity to interact with Westerners.

    That’s the freedom the Metaverse gives us, the co-founder said.

    What Paris Metaverse Does

    according to McKinseythe Metaverse is a new 3D-enabled digital space that uses virtual reality, augmented reality, and other advanced internet and semiconductor technologies to “enable people to have lifelike personal and business experiences online.” is.

    Paris’ Metaverse is the world’s first functional fashion-focused metaverse, revolutionizing the way you shop and leading the world of virtual fashion.

    “Pariz Metaverse offers an immersive e-commerce experience not found on traditional platforms. Engaging shopping experiences enable fashion brands to better connect with their customers, and online shoppers connect with physical It’s easy to browse, select and buy fashion products,” said Rao.

    He also showed how the Pariz Metaverse addresses navigation and identity challenges in virtual worlds. A user-friendly interface and the ability to create an avatar that reflects your appearance makes it easy to find what you’re looking for and interact with others in the virtual world.

    Pariz’s launch at the Techsparks event was also the launch of three company-owned stores for popular brands like Madame, Zivame, StyleUp and Da Milano. These stores will soon launch a ‘Buy on the Metaverse and have it delivered to your home’ service. Ultimately, visitors to these branded stores in PARIZ are guided by AI or human avatar-driven store assistants through a selection process that enables the discovery-to-delivery cycle found on Web2 e-commerce sites. will be Users can walk around the store, try products, click products, and zoom in and out to see more details about each product. It will also offer various shopping experiences and events tailored to the PARIZ brand.

    But Rao said the Pariz Metaverse isn’t just about shopping. The platform also offers her 24/7 lounge for users to meet friends, family or business partners in a comfortable and casual setting. It also enables immersive events such as meetups, conferences, comedy shows, fashion shows, music nights, TED and Josh Talks type events.

    As the fashion industry rapidly transitions to digital transformation, Pariz Metaverse marks a significant milestone, offering new frontiers for virtual fashion and promising to revolutionize the way India interacts online and with shops. .


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