transcosmos and QON will connect with sei-katsu-sha through the community, grasp the trends of sei-katsu-sha with a focus on the Metaverse, and monitor changes in their awareness and attitude towards the Metaverse.
June 19, 2023
transcosmos inc. We are pleased to announce that we have launched the Metaverse Community for All (https://www.beach.jp/community/METAVERSE-TCIOn June 1, 2023, we formed a business alliance with Qon Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Takashi Takeda).
1. Everyone’s Metaverse Community Overview
As the name suggests, the Metaverse fan community “Everyone’s Metaverse Community” welcomes not only people who don’t know anything about the Metaverse, but also people who enjoy the Metaverse experience every day. You can deepen your understanding of the Metaverse while enjoying interaction with community members, such as discussing specific themes and reading stories shared by the community.
URL (no translation): https://www.beach.jp/community/METAVERSE-TCI
Everyone’s Metaverse community has been established in the “Community of Bonds”, a community built on strong ties. KIZUNA-NO Community is an online fan community platform operated by Qon, established in January 2020. Currently, more than 40 companies and local governments, and more than 2 million consumers gather on the platform to hold various events and activities under the theme of “KIZUNA.” You can enjoy not only collaborative projects with member companies and organizations, but also events planned based on the voices of consumers gathered through two-way communication for value co-creation.
URL (no translation): https://www.beach.jp/community/KIZUNA/
2. The reason and purpose of launching the Metaverse community for everyone
According to the Ministry of Internal Affairs and Communications’ 2022 report, the global metaverse market is expected to reach approximately 79 trillion yen by 2030 (*1). Therefore, the Metaverse is expected to bring about major changes in our lifestyles and business practices, and establish new communication methods. Furthermore, according to a market research report published by transcosmos last year, 1 in 4 consumers have used the Metaverse. transcosmos believes that the number of Metaverse users will continue to increase in the future. transcosmos and QON will connect with sei-katsu-sha through the community, grasp the trends of sei-katsu-sha with a focus on the Metaverse, and monitor changes in awareness and attitudes towards the Metaverse. In addition, the two companies will leverage consumer feedback and community insights to increase the value of the Metaverse experience and increase the number of users.
■ Q-ON Co., Ltd.
Since its establishment in 1996, QON has focused on operating fan communities of over 250 companies and local governments. Our expertise facilitates strong connections between these entities and their subjects through the application of data science and the use of various patented technologies to address the challenges of these entities and develop sustainable to promote sustainable growth. QON stands for network quality. We believe that networks care about quality. The idea that an individual may feel helpless alone, but together can wield great influence and make a difference on a global scale, is spreading across the internet around the world. Through our services and products, we will contribute to society by bringing together the power of individuals. By responding to the wants and needs of community participants, companies can become strong partners in their communities. Consumer networks that resonate with a company’s attitudes and values can have high levels of engagement and generate significant economic benefits. We aim to foster connections between companies and their existing or potential user base, facilitate interaction between users, and build connections between local communities and Japan at large. We strive to bring this message to the world and nurture the bonds of all people.
*1 Information and Communications White Paper 2022
(Metaverse Consumer Survey 2022 (no translation)): https://www.transcosmos-cotra.jp/report/usage-status-of-metaverse1
About transcosmos inc.
Since its founding in 1966, transcosmos has strived to enhance the competitiveness of its customers by combining excellent “people” and the latest “technology” to provide superior and valuable services. transcosmos currently provides services that support customers’ business processes in terms of both sales expansion and cost optimization at 170 locations in 28 countries and regions, mainly in Asia, and continues to pursue operational excellence. In addition, as the e-commerce market expands on a global scale, transcosmos provides comprehensive global e-commerce one-stop services in order to deliver customers’ excellent products and services to consumers in 46 countries and regions around the world. I’m here. transcosmos aims to be a “Global Digital Transformation Partner” for our clients, responding to the ever-changing business environment and utilizing digital technology to support their transformation.visit here https://www.trans-cosmos.co.jp/
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