Dublin, May 5, 2023 /PR Newswire/ — “United States Metaverse Market Intelligence and Future Growth Dynamics Databook – 100+ KPIs Covering Market Size by Sector X Use Case X Technology, Business and Consumer Spending, NFT Spending – Q1 2023” report added of ResearchAndMarkets.com Recruitment.
metaverse industry America It is expected to grow by 44.1% on an annual basis, $51.4357 billion 2023.
The metaverse industry is expected to grow steadily over the forecast period, registering a CAGR of 32.9% from 2023 to 2030.The country’s Metaverse spending is $35,688.1 million reach 2022 US$375,700.0 million By 2030.
a lot of innovation is happening in usa metaverse industry. Ahead of the 2022 holiday season and FIFA World Cup season, more and more brands are revamping their activities in the Metaverse to better engage with their customers. Increased investment in emerging technologies comes amid the growing popularity of the metaverse. America consumer.
According to the Global Metaverse Survey (Q4 2022), more than 28% of US consumers say they are somewhat or very familiar with the Metaverse. Additionally, 18% of consumers would like to explore products in 3D using the metaverse. Although the metaverse industry is still in the early stages of development, with most companies investing in developing infrastructure for virtual worlds, the outlook for the sector remains bright from a short- to medium-term perspective.
Brands across industries are looking to deepen consumer engagement through innovative metaverse integration and activation. usa
In the changing retail landscape, brands are leveraging metaverse technology to increase brand value, accelerate growth, expand offerings, and reach new audiences. Ahead of the 2022 holiday season and FIFA World Cup season, brands are launching innovative metaverse integrations and activations to increase audience engagement.
of October 2022Cheetos, one of the leading brands usaannounced the launch of a new immersive Metaverse experience, just in time for Halloween. Frito-Lay launches Centerville, a Cheetos-themed digital suburb developed within Meta’s Horizon Worlds.I
Within the metaverse, users can earn points by playing games and completing tasks. Alongside the Metaverse games, Frito-Lay also launched his first-ever Web3 campaign in the wake of his 2022 FIFA World Cup. In partnership with PepsiCo and metaverse platform Atom, the Web3 campaign will bring FIFA fans to usa Scan the QR code to enter the Pass the Ball Challenge.
Several other brands, including Visa, Maybelline, PacSun, TCL Electronics, Victoria’s Secret and Co., have started to integrate and activate the Metaverse for their customers. Maybelline, for example, launched a non-shopping virtual space where users can find and explore products.
In addition, users can participate in events and play games in Maybelline Virtual Lofts. Similarly, Visa has developed a hybrid experience for the upcoming 2022 FIFA World Cup. This is intended to educate people about how Visa enables money to move around the world in new ways.
From a short- to medium-term perspective, publishers expect more brands across industries to continue to invest in the metaverse segment to reach new audiences and build global brands.
Companies Expected to Invest Billions of Dollars Toward Metaverse Infrastructure Development
Dubbed the next big innovation and the future of the internet, giant tech giants continue to invest billions in the market even though their projects haven’t amassed the expected adoption among consumers. increase.
Meta, formerly known as Facebook, has announced that the company will continue to invest in developing its Metaverse infrastructure. $100 billion for the next five years.
The announcement comes at a time when the company experienced a dramatic decline in revenue. Declining ad revenue, increased competition, and other macroeconomic factors have led the company to report declining revenue for his second consecutive quarter, and the trend is expected to continue further into his fourth quarter of 2022. I’m here.
Meta is also focused on strategic acquisition opportunities to further its Metaverse ambitions.of November 2022Meta announced that the company had acquired EnglandIt’s based on Audio Analytic, a company that builds AI-powered speech recognition software.
moreover, September 2022Meta also acquired Loft, BerlinA base haptic startup developing small, discrete wearable devices. These acquisitions are part of the company’s strategy to create an ecosystem that can enhance the customer experience in the Metaverse.
Publishers expect Meta to close more such strategic acquisition deals in the next three to four years. This will continue to drive investment in the sector from a short to medium term perspective.
US-based retailer is transitioning to the Metaverse through the launch of a marketplace for collecting and trading virtual goods
To attract Gen Z consumers and establish themselves as brands in the modern world, US-based retailers are launching their own innovative marketplaces in the country.
of November 2022, Nike, one of the leading US-based retailers of sporting goods, has announced the launch of its metaverse marketplace, .Swoosh. The marketplace allows customers to collect and trade virtual products. The company plans to launch a digital collection on the platform in 2023. Shoppers can try and wear virtual items in digital games and experiences.
of September 2022, Walmart also announced its move to the Metaverse through a strategic collaboration with Roblox. The US-based retailer has launched two of his Metaverse experiences, Walmart Land and Universe of Play, on the Roblox platform. Walmart Land showcases entertainment, beauty and fashion items, while Universe of Play showcases toys.
Publishers expect more retailers to usa Launch a metaverse experience to attract new audiences and drive engagement with existing audiences.
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US Metaverse Market Size and Future Growth Dynamics by Key Performance Indicators
US Metaverse – Trend Analysis of Corporate Spending by Sector, 2021-2030
US Corporate Spending on the Metaverse by Use Case/Application, 2021-2030
Sector Value Trend Analysis of US NFT Spending, 2021-2030
US corporate spending on the metaverse by technology
US Metaverse Spending by Platform
E-Commerce Spending (Total Merchandise) in US Metaverse by Sector, 2021-2030
US NFT Market Size and Future Growth Dynamics by Key Performance Indicators
NFT – Total Sales Trend Analysis, 2021-2030
NFT – Total Sales Trend Analysis, 2021-2030
NFT – Average Value Trend Analysis per Transaction, 2021-2030
US NFT Market Size and Forecast by Major Assets, 2021-2030
NFT Collectibles and Art Trend Analysis, 2021-2030
NFT Real Estate Trend Analysis, 2021-2030
NFT Sports Trend Analysis, 2021-2030
NFT Gaming Trend Analysis, 2021-2030
NFT Utility Trend Analysis, 2021-2030
NFT Fashion and Luxury Trend Analysis, 2021-2030
Other Asset Trend Analysis, 2021-2030
US Consumer Spending on the Metaverse by Device, 2021-2030
US Consumer Spending on Metaverse by Hardware Device, 2021-2030
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