Upland and FIFA Officially Launch the FIFA Women’s World Cup Australia & New Zealand 2023TM Experience To Unite Football Fans In The Metaverse

    Published on:

    Palo Alto, Calif., July 20, 2023, Chainwire

    today, highlands, the leading Web3 Metaverse superapp, continues its collaboration with FIFA to bring a fully immersive Web3 experience to football fans. This includes a gamified digital collection of moments captured in celebration of the FIFA Women’s World Cup Australia & New Zealand 2023TM. This collaboration will allow football fans around the world to participate in numerous FIFA-related activities in the digital realm, celebrate their fandom and participate in one of football’s biggest global events.

    Known for fostering a passionate fan community and inspiring a competitive global spirit, the FIFA Women’s World Cup™ is virtually unmatched in the level of unity and excitement it generates in women’s football. Through her Metaverse platform designed for the FIFA Women’s World Cup Australia & New Zealand 2023TM, FIFA fans will have the opportunity to experience the full extent of her immersive web. The community at the heart of the Upland Experience allows football fans around the world to connect in her FIFA Women’s World Cup AU NZ 2023TM themed café, where they can chat, cheer and ultimately unite in women’s football extravaganza. Fans are enjoying her football fan life in the Metaverse by participating in platform-sponsored events, contests and challenges. Additionally, Upland is introducing an even more engaging collection experience built on the gamified opportunity to acquire, trade and complete complete collections of unique digital assets and highlight videos.

    The complete FIFA tournament-based experience at Upland includes:

    • FIFA Tournament Digital Merchandise and Videos
    • Platform-sponsored community events to increase user fan scores
    • FIFA Women’s World Cup AU NZ 2023TM themed cafe, 3D immersive space for fans to socialize and connect
    • Community-created games and experiences powered by FIFA tournament-based digital collections

    Access to the FIFA Women’s World Cup AU NZ 2023™ Collection in the Upland Metaverse is a fun, gamified experience designed to reward your fans with team pride. Players can purchase and collect bundles containing various digital collections of varying rarities, including items representing all 32 nations. Owning these collectibles allows players to show pride for their country and team on their virtual assets, whether by waving flags in their neighborhoods or exploring the vast Upland world.

    On Upland, communities compete based on fan scores to determine the top fans. In-game mechanics such as completing collections, participating in platform-sponsored community events such as Neighborhood Decor Contests and Trade Challenges, and previous purchases of FIFA World Cup Qatar 2022TM Legits contribute to a player’s Fan Score. Championship-level fans with high fan scores will also compete in a unique and exclusive cross-tournament collection. Some bundles also include passes, which can be redeemed based on rarity to highlight his videos that preserve fan-favorite playing moments and glory in select FIFA tournaments.

    “We are thrilled to continue the Web3 experience with Upland for the FIFA Women’s World Cup AU/NZ 2023TM and to build an incredible experience that connects the past, present and future of the world’s biggest football competition,” said Dirk Ruth, co-founder and co-CEO of Appland. “Our goal is to build long-term, sustained momentum for FIFA tournament growth in the Web3 category as we continue to build Upland as a metaverse super app.”

    Despite its competitive spirit, the FIFA Women’s World Cup™ experience at Upland is all about connecting and interacting with football fans around the world in an immersive 3D experience. Upland is a project aimed at bridging the gap between the digital and physical worlds, and through tournaments, players can meet with like-minded fans in Upland’s virtual café, share success stories, discuss virtual business proposals, and show support for their country by proudly displaying their team’s colors on the grounds.

    Unique to web3 and Upland, the platform offers players the tools to easily create their own games and experiences leveraging a digital collection of FIFA tournaments. True proprietary access to the digital collection allows the Upland community to gamify their ideas.

    Upland and the FIFA Women’s World Cup Australia & New Zealand 2023TM experience are designed to build a bridge between past, present and future FIFA tournaments, allowing fans to stay engaged with their favorite national teams for a lifetime, collect rare digital collections and videos, earn rewards for showing team pride, and access through true ownership to create unique experiences. The FIFA Women’s World Cup Australia & New Zealand 2023TM in the Upland Metaverse is available on Google Play and App Store, as well as on the web for an immersive experience.

    About Upland

    highlands is an open Web3 platform and metaverse super app with a mission to build the largest and most dynamic open metaverse economy. The platform foundation, identified as both ‘Hub’ and ‘Home’, is built on virtual real estate transactions mapped to the real world. As a super app, Upland’s future brings together shared experiences, games, entrepreneurial opportunities, and immersive social environments in one place, empowering communities to grow their footprint and improve their digital lives. With a global community of over 3 million registered accounts, Upland is building the largest and most dynamic maker community through a powerful entrepreneurial economy that enables players, creators, developers and brands to manufacture goods and experiences, monetize their assets and bring utility and fun to other players. Headquartered in Silicon Valley and with hubs in Las Vegas, Ukraine and Brazil, Upland was named Fast Company’s “Next Big Thing in Technology” in 2021 and one of the “22 San Francisco Startups to Watch in 2022” by Built In SF. Upland is committed to going carbon negative and is a proud Carbonfuture partner. For more information on our commitment to sustainability, please visit: Upland is available on iOS, Android, and the web and can be played from anywhere in the world.

    About FIFA

    FIFA exists to govern and develop football around the world. Since 2016, the organization has rapidly evolved into one that can more effectively deliver games for the benefit of the entire world.


    Head of Marketing
    Lindsey Ann Armott

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