US Big Techs Form Alliance to Develop Standards for 3D Graphics in the Metaverse

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    • Nvidia, Apple, Adobe, Autodesk and Pixar Anime Studios have partnered to launch the Alliance for OpenUSD.
    • Five technology giants are working together to accelerate the development of standards for 3D graphics in the metaverse.
    • OpenUSD is an open data format developed by Pixar to enable graphic artists to collaborate on large-scale 3D animation projects.

    Five leading US technology companies are partnering to advance the adoption of the Metaverse around the world. Graphics processing unit developers NVIDIA, Apple, Adobe, Autodesk, and Disney’s Pixar Animation Studios announced the formation of an alliance for OpenUSD on Tuesday.

    OpenUSD is an open data format developed by Pixar to enable graphic artists to collaborate on large-scale 3D animation projects. This allows the team to share information about 3D objects and environments that can be used in his AR and VR projects.

    OpenUSD is an advanced version of Pixar’s AOUSD, the universal scene description first demonstrated in Pixar’s movie “A Bug’s Life”. The Disney subsidiary open-sourced OpenUSD in his 2016, allowing teams to collaborate on large-scale 3D workflows.

    “Universal Scene Descriptions were invented at Pixar and are the technological foundation of our state-of-the-art animation pipeline.” Said Pixar Chief Technology Officer and AOUSD Chairman Steve May said: “OpenUSD builds on years of research and application in Pixar filmmaking. We are expanding to other industries that are increasingly dependent on 3D data.”

    The Alliance for OpenUSD works with the Joint Development Foundation, an affiliate of the Linux Foundation, to standardize technology.

    Nvidia is playing a role in adapting the technology for use in Metaverse applications by integrating with the Omniverse tool, an open-source real-time collaboration and simulation platform that allows artists and engineers to design and recreate virtual worlds.

    “OpenUSD provides 3D developers, artists and designers with a complete foundation to tackle large-scale industrial, digital content creation and simulation workloads with extensive multi-app interoperability. said Guy Martin, Director of Open Source and Standards at Nvidia.

    Meanwhile, Apple recently launched the Vision Pro AR/VR headset that allows people to work, interact, live and entertain in a 3D space. The company has also partnered with Disney to bring fans closer to their favorite characters from movies and TV.

    “Apple has been an active contributor to the development of USD, which is an integral part of our groundbreaking Vision OS platform and new Reality Composer Pro developer tools,” said Mike Rockwell, vice president of Apple’s Vision product group. said. . “OpenUSD will help accelerate the next generation of his AR experiences, from artistic creation to content delivery, and spawn an ever-wider range of spatial computing applications.”


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