Virtual Reality Industry Excitement Hits ‘Fever Pitch’ Ahead of Apple Launch

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    intention apple Planned Mixed Reality Headset Leads to Virtual Reality (VR) Funding Renaissance?

    According to Sunday (June 4), that’s what VR startups want. report The Financial Times (FT) has taken a look at what to expect from Apple’s new headset rumored to be unveiled at the company’s World Developers Conference on Monday (June 5).

    As the FT points out, the headset will combine augmented reality (AR) and virtual reality, and will likely sell for around $3,000.

    Tipatat Chenavashin, Co-Founder Venture Reality Fundtold media outlets that Apple’s headsets will feature a new App Store, “the next ecosystem where millions of developers sell to billions of people and make millions of dollars.” said he expected.

    Chennavasin added that for years, startups have shown a “hockey stick” chart of potential backers to predict rapid revenue growth after Apple enters the VR space.

    “For about six years, we’ve seen people promise Apple devices on the pitch deck,” said Chenavashin, whose fund has invested in 50 VR companies in the industry since 2016.

    Chenavasingh added that the promised headset launch could be this week and the sentiment is “at its peak”.

    The report notes that the hype surrounding AR/VR technology has been overshadowed in recent months by the rise of artificial intelligence tools such as OpenAI’s ChatGPT. But there was a time when the excitement for virtual worlds was so pronounced that Facebook changed its name to Meta in his 2021. Investing heavily in the metaverse.

    And as we recently pointed out here, years of hype and billions of dollars in research and development have done little to convince people of augmented reality (AR) and virtual reality (VR) goggles as just a tool. not. viable consumer product.

    This is at the core of a broader debate about how consumers want (or don’t want) to experience the Metaverse. Karen Webster of PYMNTS writes:

    “Most people don’t want to, like almost everyone does. abandon the physical world Living primarily through a virtual avatar. Even though almost everyone has a strong desire to use technology to improve how we interact with people and businesses in the physical world we live in today. “

    But people in the VR/AR space expect whatever Apple plans to change people’s perceptions.

    “The word metaverse is a term no one wants to use anymore for fundraising.” Tuong Nguyena Gartner analyst told the FT. “But there is an idea that Apple can pick up the tide on all ships.”


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