Vive Studios is set to make inroads into the US market, home to virtual production

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    Vive Studios virtual production zone designed with LG direct-view LED display panels

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    Vive Studios Joins Global Technology Leader LG Electronics at 2023 NAB Show, the World’s Largest Broadcast Equipment Show

    Seoul, Seoul, South Korea, April 17, 2023 /EIN— Vive studio plans to enter the US market, home of the film and television industry.

    Vive Studios (CEO Stanley Kim), South Korea’s leading AI-based metaverse content art technology company, today announced 2023 NAB, an international broadcast equipment exhibition that will be held at the Las Vegas Convention Center from April 16th to April 19th. announced their participation in the show.

    Organized by the National Broadcasting Corporation (NAB), this international trade fair is the world’s largest broadcast equipment show, celebrating its 100th anniversary this year. More than 1,700 companies from about 160 countries around the world will participate to clarify new technological innovation trends in the global media and entertainment industry, such as cutting-edge broadcasting equipment, video production technology, and video content trends.

    Vive Studios will participate in the 2023 NAB Show as a major technology partner of global innovator LG Electronics, and will begin a full-scale effort to promote its highly competitive virtual production technology to overseas markets. Integrated control solution for his VFX, AR, XR, re-aging technology and virtual production of cameras using VIT (Vive Studios Immersive Technology).

    Therefore, a virtual production zone designed with LG direct-view LED display panels will be installed separately inside the LG Business Solutions booth. Vive Studios will host a showcase demonstrating video content in a wide range of virtual spaces using Vive Studios. ‘ Bringing virtual production technology to industry insiders..

    Vive Studios’ VIT will be introduced to the international market for the first time as a virtual production operations solution through this event. For the first time in Asia, VIT will efficiently control on-set operations based on Vive Studios’ experience in virtual production operations. Production experts, including Vive Studios artists and engineers, participate directly in the development process, optimizing in real time the various assets required in the actual virtual production process and designing them for rapid use. Increase operational management and operational efficiency. Significantly reduced production time. VIT is expected to be commercialized by the end of this year as a customer-friendly solution with AI-powered automation of sophisticated and accurate zoom lens calibration and a flexible and broad range of features applicable to immersive operations. Content in any format.

    Also at NAB 2023, Vive Studios will be demonstrating generative AI-based virtual human production techniques (such as face swapping and re-aging) to on-site visitors, providing an experience where visitors can try out the techniques in real-time. run the zone.

    According to data released last year by global market research firm Grand View Research, the global virtual production market is expected to grow from $1.6 billion in 2022 to $4.7 billion in 2028. Virtual production has a bright outlook for high-growth trends. Expectations are high for Vive Studios’ full-scale overseas expansion.

    Vive Studios CEO Stanley Kim said: He also said, “By participating in the 2023 NAB Show, we will use this as an opportunity to showcase our advanced production and technical capabilities that we have accumulated so far, and to serve as the hidden driving force behind the “K contents” boom with various contents. play a role. We have grown in areas such as games, movies, music, and TV programs, and are focusing on building new growth foundations in overseas markets.

    Vive Studios is an AI-based metaverse content art technology company with world-class production capabilities in virtual production, digital immersive experiences, and computer graphic imagery (CGI) with cutting-edge technology and creative storytelling. . Based on virtual content production and immersive content technology, as well as AI-based virtual human ‘Jilzoo’, HIVE produced his BTS original story video and his TV documentary ‘Meet You and Kiss the Universe’. It’s been a big hit. Through its own AI R&D lab called VIV Lab, Vive Studios is committed to developing a variety of AI-based software that can be used in the metaverse space, including virtual production and 3D modeling solutions that incorporate AI technology.

    Sam Myung
    Rabbit Eye Co., Ltd.
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