Virtual reality (VR) spaces are gaining popularity among shoppers and are transforming the shopping experience. Through a virtual headset, a shopper can now immerse themselves in a virtual store, browse products and try on clothes using his 3D fitting room within the Metaverse. This groundbreaking technology gives shoppers the freedom to mix and match clothing sizes and provide a realistic preview of an outfit before making a purchase.
Piyush Gupta, CEO of VOSMOS, said: “The Fashion Metaverse is also an exciting opportunity for brands and designers to offer new and innovative digital garments that can later be transformed into physical garments with the perfect fit and design chosen. This combination of fashion and the metaverse brings new opportunities to e-commerce and is a great time for brands to establish their presence in this new space.”
VOSMOS has launched a virtual store on its metacommerce platform, initially spearheading offering clothing and jewelry. Entrepreneurs and operators are embracing these virtual stores to offer their customers a more immersive shopping experience.
Some of these businesses specialize in niche fashion products. By providing a 360-degree product experience and a comprehensive shopping journey, fashion metacommerce dramatically increases engagement levels and customer satisfaction.
The fashion industry is leveraging cutting edge technologies such as Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) to create this revolutionary shopping experience for shoppers. The Metaverse is at the forefront of this movement and has the potential to completely transform his online shopping for clothing and accessories.
As the metaverse continues to develop, the future of fashion and e-commerce within the metaverse holds interesting possibilities. The fashion industry is undergoing continuous disruption and transformation due to the impact of the metaverse and its innovative capabilities.
Singapore-based tech start-up VOSMOS is revolutionizing (D2C) brands to engage customers in the virtual space, with a focus on the metaverse and immersive virtual experiences. VOSMOS is part of Kestone Integrated Marketing Services and is driven by CL Educate, the parent company of Career Launcher.
