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The long-awaited (especially for the male demographic), Sports Illustrated’s next swimsuit edition will be the most immersive experience as the spread is set to be available in VR, including Windows Mixed Reality.
Swimsuit editor MJ Day gives viewers a behind-the-scenes look at how the issue was created, courtesy of the Microsoft Store’s LIFE VR app. From strolling along the Caribbean sands with Ashley Graham to hitting incredible sandstorms in the desert with Paige Spiranac, swimwear fans will experience and photograph incredible locations like never before. This issue also features an exclusive AR experience into a portal where readers can step onto the set of a SI Swimshoot photoshoot, including a 3D hologram of this year’s cover model.
To take a behind-the-scenes look at Swimsuit 2018 VR, you’ll need to download the free LIFE VR app for iOS and Android. This app allows you to view your experience in 360 degrees using only your mobile device. You can also use a Cardboard VR headset if you’re watching from your phone. The experience is also available in his LIFE VR channel on Samsung VR’s Gear VR headset and in the LIFE VR Windows MR app. For more information, see: time.com/lifevr.
Sports Illustrated is also celebrating the 2018 Swimsuit Edition launch by working with Snapchat to create a custom ‘World Lens’. This lens gives readers a sense of what it’s like to be a cover model by putting themselves on the cover.
Life VR managing editor Mia Tramz said she wanted to capture it as an opportunity for fans to meet swimsuit models in AR. she”We are very excited about ARKit and the possibilities it brings. This was an opportunity to start getting more deeply involved in this issue.said Trams. “The feeling of walking through a door is unlike watching a 360 video on FB. There is something interesting about leaving the world you are in and stepping into this virtual world. This is what we wanted to experiment with.“
Between multiple AR installations by Time Inc. and recent coverage of the Winter Olympics by The New York Times and The Washington Post, the publishing industry seems to be fully embracing AR as a means of adding value to aging paper-based media. is. , Times CEO says he may only have 10 years left on global newsstands.
