The world’s largest retailer is fully committed to the Metaverse, with multiple projects and products connected to the virtual realm.
The strategy is to create new connections between the physical and digital worlds.
Shopping giant Walmart is creating a link between our analog reality and virtual reality binary realms. These experiences include shopping through phone apps, venturing into established metaverses like Roblox, and creating unique cultural experiences.
Thomas Kang, Vice President of Store 8 (Walmart’s Innovation Division), discussed this strategy as follows: game beat upon September 19th.
“We are not trying to replace or separate reality with virtual reality, but rather connect it and make it better for our customers,” he said. “We want to make sure what we’re doing is contextual and authentic for our customers. We want to further enhance the experience and convenience. .”
Kant continued, “We have an opportunity to reimagine and reinvent retail in a way that is good for our customers. We can use our physical locations as places to engage with our customers. For example: If you buy something physical, you could effectively be giving something away for free.”
The promise that something is free is easy to understand, even if the average customer is confused about what exactly shopping “in context” means.
In any case, Walmart intends to enable the purchase of virtual and physical goods from a single Walmart account.
Roblox and the rest of the metaverse
Walmart’s experiment in the metaverse is not an entirely new phenomenon. The company began experimenting with Roblox in September 2022.
Created by retailerswalmart land” and “Walmart’s Universe of Play” as major forays into the virtual realm.talk to Decryption At the time, William White, Walmart’s chief marketing officer, called the exercise a “testing ground.”
After a year of experience with the Metaverse, Walmart has launched its latest Metaverse with a slightly different twist.
Cultureverse opens tomorrow at 10am ET.
Are you ready? 🤔
Here’s a quick tutorial on how to make your avatar look fresh for your experience. pic.twitter.com/18Nwpal9EY
— POCLab (@POClab_io) September 18, 2023
Walmart celebrates hip hop
Cultureverse is Walmart’s latest foray into immersive worlds, and it’s a little different from its previous efforts. This Metaverse is a celebration of hip-hop music. On the surface, Cultureverse’s stated goals are a seemingly odd fit with Walmart.
This venture is the result of a collaboration with POCLab, a Web3 creative studio founded in 2022. According to POCLab, his POC of the title does a lot of the heavy lifting. POC is various abbreviations for People of Culture, People of Color, and People of Community.
Simone Berry and Akbar Hamid co-founded POCLab.Berry explained the finer points of cuttlebacks Decryption Before this week.
“Cultureverse expanded our mission to increase visual expression and provide access to new technologies in new areas that POCLab was developing,” said Berry.
“Our main objective has always been to leverage this technology to create meaningful brand experiences.”
As part of the project, Walmart is also funding Black & Unlimited, a digital development program for Black content creators.
Today we bridge the gap between Hip Hop and Web3 🤝🏿🎤
Welcome to The Cultureverse: a metaverse celebration of 50 years of hip-hop and the transformative power of Black creators. ✊🏿
Join now 👇🏿 pic.twitter.com/2wRnfv0yVi
— Spatial (@Spatial_io) September 19, 2023
Explore Walmart’s Cultureverse
Cultureverse is built on Spatial, “an immersive social platform that connects global communities across the web, VR, and mobile.”
MetaNews had the opportunity to investigate cultureverse And find out if it offered anything big new for Metaverse fans. The short answer is “no.” Nevertheless, the Cultureverse is built with some skill.
Existing Spatial users can move around the world without any issues. Also, new users will appreciate the quick and easy tutorial at the beginning (it takes him less than a minute to complete). Even better, Cultureverse works within your browser and requires no download.
There’s no denying that The Cultureverse’s VR world is stylish, but like many other Metaverse experiences, ultimately you live or die by the community, and that’s something The Cultureverse seems to be lacking a bit at the moment. Masu.
Of note is the fact that communication with other users in this metaverse only takes place after signing in with a cryptocurrency hot wallet such as MetaMask.
Fans of hip-hop may find something to enjoy here, but most people can probably live without going to the Cultureverse in its current form. Most strangely, Cultureverse’s online shop currently has no products for sale. This is puzzling given the fact that Walmart funded this effort.
Cultureverse is just one of many metaverses that Walmart is promoting, suggesting that the shopping chain can still thrive in the trying but challenging world of VR.