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    Wanderlab: Tripadvisor’s In-House Content Creator Celebrates One-Year Milestone and Plans Expansion into Video and Digital Realms

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    TripAdvisor Wonderlab hits a milestone and continues to grow: Travel Weekly

  • Wanderlab, TripAdvisor’s in-house content creator and advertising agency, celebrated its first anniversary and multiple successful campaigns.
  • The studio focuses on video production and long-form content, and aims to explore new ways to get their messages across to their clients.
  • Wonderlab also leverages virtual reality and augmented reality technologies to venture into early digital realms such as Metaverse and Web3.
  • Upcoming projects include multi-sensory experiences in London and collaborations with travel partners to promote the destination.
  • TripAdvisor’s WonderLab hits milestones and continues to grow

    WonderLab, TripAdvisor’s in-house content creator and advertising agency, recently celebrated its one-year anniversary and multiple successful campaigns. The studio is constantly evolving and looking for new ways to get its message across to its clients. WonderLab aims to have a stronger presence in long-form and broadcast-quality content, with a particular focus on video production. Additionally, the studio leverages virtual reality and augmented reality technology to venture into emerging digital realms such as Metaverse and Web3. Wonderlab’s upcoming projects include multi-sensory experiences in London and collaborations with travel partners to promote the destination.

    Video production and long-form content

    Wanderlab is dedicated to expanding the capabilities of video production and long-form content. The studio aims to create high-quality content for streaming platforms and networks, and even become a development company. His recent success with his six-episode series “The Wanderer,” in which he logged over 2 million minutes of streaming on Prime Video, has inspired Wanderlab to pursue further opportunities in this field. Wonderlab aims to inspire travel dreams in its viewers by curating experiences based on local and TripAdvisor reviews.

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    Exploring the early digital realm

    In addition to video production, Wanderlab focuses on exploring the early stages of digital space. The studio is actively involved in the emerging virtual and augmented reality space, the Metaverse. Additionally, Wonderlab is considering Web3, the next stage of the Internet built on blockchain technology, which provides enhanced security and openness. By employing these technologies, Wonderlab aims to create an immersive and interactive experience for viewers.

    In November, Wonderlab will be working with anonymous travel partners to bring a “multisensory experience” to London. The project aims to effectively bring travel partners’ destinations to life in London and represents a step forward in the world of experiences for the agency. WonderLab’s previous campaign with the San Diego Tourism Board, which leveraged augmented reality murals, was well-received, garnering millions of passers-by, lens opens, page views, and impressions.

    WonderLab is celebrating its first year of existence, and its future holds endless possibilities. Wonderlab continues to shape the travel industry advertising landscape with a focus on video production, exploring new digital realms, and immersive experiential projects.

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