The Warc Creative 100 has released a list of the world’s most awarded campaigns and companies. Ogilvy is the world’s most awarded network.
screenshot from lost class.
The annual Creative 100 ranking compiled by Warc, an international marketing insights company, is created by combining results from the industry’s most important global and regional creative awards shows for 2022. Warc Ranking Advisory Board.
Amy Rodgers, Head of Warc Creative, said: Work has on their brand.
“Benchmarks and insights gained from Warc rankings are at the core of our brand promise to bring confidence to marketing decisions through evidence-based insight and inspiration.”
Campaign for Creativity: The Lost Class for Change Reference Leo Burnett Chicago
The most creative campaigns of 2022 are The Lost Class for Change Reference Created by Leo Burnett Chicago to raise awareness about mass shootings. A ceremony was held for his 3,044 high school students in the United States who lost their lives to gun violence and failed to graduate in 2021.
Britt Nolan, president and chief creative officer of Leo Burnett Chicago, said:lost class It’s an incredibly brave idea and I’m so proud of Leo Burnett for having the courage to come up with it. I hope this review inspires someone else to do better and more effective things. ”
second place is Unfiltered history tour for vice world news Secret Augmented Reality Tour of British Museum Loot by Dentsu Creative Bangalore. Third, pinatex Promoting a vegan, cruelty-free and sustainable alternative leather made from pineapple leaves for the Dole Sunshine Company / Ananas Anam by L&C New York.
Agency of Creativity: Publicis Milano
Publicis Milano holds the top spot for the second year in a row, with four Heineken campaigns and one Bottega Veneta campaign in the top 100 campaigns.
Bruno Bertelli, Global Chief Creative Officer, Publicis Worldwide, said: He works with multiple clients in a variety of formats and platforms, striving to put brands at the center of culturally relevant conversations and leave a mark.
“Breaking through the Warc Creative 100 shows how Publicis Milano’s commitment and relentless effort expands in terms of relevance, and how creative thinking becomes a shared mission across resources, regions and cultures. It represents a realization that speaks of borderless creativity that proves what is possible sometimes.”
Area 23 in New York jumped from last year’s 32nd place to number 2, with four campaigns in the top 100 for different brands covering different product categories. BETC Paris is in third place, with three campaigns in the top 50.
Network for Creativity: Ogilvy
Ogilvy was the network with the most awards for the third year in a row, with 40 different agencies contributing to the total, including five in the top 50. Additionally, he was responsible for 10 of the top 100 campaigns.
Liz Taylor, Ogilvy’s Global Chief Creative Officer, said: Our team has earned this recognition not only for the work that has impacted our clients’ brands and businesses, but also for influencing policies that help create a fairer and more just world. We would like to thank our brave clients for sharing the passion and ingenuity of everyone who works at Ogilvy and our belief that partnership, trust and creativity are the ultimate differentiators. ”
DDB Worldwide moved up one spot to take second place with four agencies in the top 50 and seven campaigns in the top 100.
Creative Holding Company: WPP
Up from last year’s second place, WPP is back on top of the holding company table with seven networks in the top 50 and two networks in the top 10 (Ogilvy and VMLY&R).
WPP Chief Creative Officer Rob Riley said: This ranking reflects the incredible work our agencies have produced this year with our intrepid clients and talented production partners. ”
Brand of Creativity: Burger King
Burger King tops the brand table for the fifth year in a row. There are 4 campaigns ranked in the top 100 by 3 different agencies. Along with Heineken in second place, four campaigns were the joint highest of the ranked brands. Google moved him up from last year’s 31st place to 3rd place.
Creativity Advertiser: AB InBev
Anheuser-Busch InBev has held onto the top spot in the advertisers’ table for the first time last year. The brewing giant has three brands in the top 50: Corona, Michelob Ultra, Budweiser and four campaigns in the top 100.
Marcel Marcondes, Global Chief Marketing Officer, AB InBev, said: We use creativity and innovation to solve consumer problems, which drives our organic growth. ”
Unilever and Restaurant Brands International swapped places this year, with the multinational consumer goods company moving up to second place and the fast food company dropping to third.
Land of Creativity: America
The top five countries remain unchanged from last year, with the US and UK holding their positions for the past nine years. India was the country that improved the most, rising from No. 23 to No. 7.
Here are the top 10 highest ranked campaigns and companies in the 2022 Warc Creative 100:
Top 10 campaigns for the world’s most award-winning creativity
|#1||lost class||change the reference||Leo Burnett Chicago||491.6|
|#2||Unfiltered history tour||Vise||Dentsu Creative Bangalore||431.8|
|#3||pinatex||Doll Sunshine Company / Ananas Anam||L&C New York||343.4|
|#Four||Election||Annahar||Impact BBDO Dubai / Impact BBDO Beirut||331.2|
|#Five||OnlyFans Vienna Strip||Vienna Tourist Office||Jung von Matt Donau Vienna||275.1|
|#6||better with pepsi||pepsi||Alma Miami||255.8|
|#7||Beyond the Surface – Liquid Billboards||Adidas||havasu dubai||237|
|#8||data tienda||We Capital||DDB Mexico City||224.1|
|#9||reverse selfie||pigeon||ogilvy london||207.1|
|#Ten||bread test||Spinneys/ Lebanese Breast Cancer Foundation/ American University of Beirut Medical Center||McCann Paris / McCann Health London / McCann Dusseldorf / FP7 McCann Dubai / McCann Frankfurt||202.9|
Top 10 Most Award Winning Creativity Agencies in the World
|#2||Area 23 New York||682.1|
|#Four||Le Pub Amsterdam||474.3|
|#8||We Believers New York||419.5|
|#9||Impact BBDO Dubai||395.1|
Top 10 Most Award Winning Creativity Networks in the World
|#6||havasu creative group||1349.8|
Top 10 most award-winning holding companies in the world for creativity
|#3||inter public group||4012.2|
|#9||Hakuhodo DY Group||190.3|
Top 10 most award-winning creativity brands in the world
Top 10 Most Award Winning Creativity Advertisers in the World
|#1||anheuser busch inbev||Belgium||1334.6|
|#3||Restaurant Brands International||Canada||748.2|
|#6||alphabet||united states of america||497.1|
|#7||Mondelez International||united states of america||450.9|
|#8||Kraft Heinz Company||united states of america||417.2|
|#Ten||Procter & Gamble||united states of america||380.6|
Top 10 countries with the most awards for creativity in the world
|#1||united states of america||7968.2|
In summary, Head of Warc Creative Amy Rodgers said:From women’s worries such as data tienda Emphasizing women’s access to credit and financial services. bread test while supporting women’s health beyond the surface and reverse selfie Both focus on body image.Other social issues included lost class On gun violence in the United States, pinatex environmentalism and Election about political corruption. ”