Warc Creative 100 rankings for 2023 announced

    Published on:

    The Warc Creative 100 has released a list of the world’s most awarded campaigns and companies. Ogilvy is the world’s most awarded network.

    screenshot from lost class.

    The annual Creative 100 ranking compiled by Warc, an international marketing insights company, is created by combining results from the industry’s most important global and regional creative awards shows for 2022. Warc Ranking Advisory Board.

    Amy Rodgers, Head of Warc Creative, said: Work has on their brand.

    “Benchmarks and insights gained from Warc rankings are at the core of our brand promise to bring confidence to marketing decisions through evidence-based insight and inspiration.”

    Campaign for Creativity: The Lost Class for Change Reference Leo Burnett Chicago

    The most creative campaigns of 2022 are The Lost Class for Change Reference Created by Leo Burnett Chicago to raise awareness about mass shootings. A ceremony was held for his 3,044 high school students in the United States who lost their lives to gun violence and failed to graduate in 2021.

    Britt Nolan, president and chief creative officer of Leo Burnett Chicago, said:lost class It’s an incredibly brave idea and I’m so proud of Leo Burnett for having the courage to come up with it. I hope this review inspires someone else to do better and more effective things. ”

    second place is Unfiltered history tour for vice world news Secret Augmented Reality Tour of British Museum Loot by Dentsu Creative Bangalore. Third, pinatex Promoting a vegan, cruelty-free and sustainable alternative leather made from pineapple leaves for the Dole Sunshine Company / Ananas Anam by L&C New York.

    Agency of Creativity: Publicis Milano

    Publicis Milano holds the top spot for the second year in a row, with four Heineken campaigns and one Bottega Veneta campaign in the top 100 campaigns.

    Bruno Bertelli, Global Chief Creative Officer, Publicis Worldwide, said: He works with multiple clients in a variety of formats and platforms, striving to put brands at the center of culturally relevant conversations and leave a mark.

    “Breaking through the Warc Creative 100 shows how Publicis Milano’s commitment and relentless effort expands in terms of relevance, and how creative thinking becomes a shared mission across resources, regions and cultures. It represents a realization that speaks of borderless creativity that proves what is possible sometimes.”

    Area 23 in New York jumped from last year’s 32nd place to number 2, with four campaigns in the top 100 for different brands covering different product categories. BETC Paris is in third place, with three campaigns in the top 50.

    Network for Creativity: Ogilvy

    Ogilvy was the network with the most awards for the third year in a row, with 40 different agencies contributing to the total, including five in the top 50. Additionally, he was responsible for 10 of the top 100 campaigns.

    Liz Taylor, Ogilvy’s Global Chief Creative Officer, said: Our team has earned this recognition not only for the work that has impacted our clients’ brands and businesses, but also for influencing policies that help create a fairer and more just world. We would like to thank our brave clients for sharing the passion and ingenuity of everyone who works at Ogilvy and our belief that partnership, trust and creativity are the ultimate differentiators. ”

    DDB Worldwide moved up one spot to take second place with four agencies in the top 50 and seven campaigns in the top 100.

    Creative Holding Company: WPP

    Up from last year’s second place, WPP is back on top of the holding company table with seven networks in the top 50 and two networks in the top 10 (Ogilvy and VMLY&R).

    WPP Chief Creative Officer Rob Riley said: This ranking reflects the incredible work our agencies have produced this year with our intrepid clients and talented production partners. ”

    Brand of Creativity: Burger King

    Burger King tops the brand table for the fifth year in a row. There are 4 campaigns ranked in the top 100 by 3 different agencies. Along with Heineken in second place, four campaigns were the joint highest of the ranked brands. Google moved him up from last year’s 31st place to 3rd place.

    Creativity Advertiser: AB InBev

    Anheuser-Busch InBev has held onto the top spot in the advertisers’ table for the first time last year. The brewing giant has three brands in the top 50: Corona, Michelob Ultra, Budweiser and four campaigns in the top 100.

    Marcel Marcondes, Global Chief Marketing Officer, AB InBev, said: We use creativity and innovation to solve consumer problems, which drives our organic growth. ”

    Unilever and Restaurant Brands International swapped places this year, with the multinational consumer goods company moving up to second place and the fast food company dropping to third.

    Land of Creativity: America

    The top five countries remain unchanged from last year, with the US and UK holding their positions for the past nine years. India was the country that improved the most, rising from No. 23 to No. 7.

    Here are the top 10 highest ranked campaigns and companies in the 2022 Warc Creative 100:

    Top 10 campaigns for the world’s most award-winning creativity

    rank campaign title brand agency point
    #1 lost class change the reference Leo Burnett Chicago 491.6
    #2 Unfiltered history tour Vise Dentsu Creative Bangalore 431.8
    #3 pinatex Doll Sunshine Company / Ananas Anam L&C New York 343.4
    #Four Election Annahar Impact BBDO Dubai / Impact BBDO Beirut 331.2
    #Five OnlyFans Vienna Strip Vienna Tourist Office Jung von Matt Donau Vienna 275.1
    #6 better with pepsi pepsi Alma Miami 255.8
    #7 Beyond the Surface – Liquid Billboards Adidas havasu dubai 237
    #8 data tienda We Capital DDB Mexico City 224.1
    #9 reverse selfie pigeon ogilvy london 207.1
    #Ten bread test Spinneys/ Lebanese Breast Cancer Foundation/ American University of Beirut Medical Center McCann Paris / McCann Health London / McCann Dusseldorf / FP7 McCann Dubai / McCann Frankfurt 202.9

    Top 10 Most Award Winning Creativity Agencies in the World

    rank agency point
    #1 Publicis Milano 792.8
    #2 Area 23 New York 682.1
    #3 BETC Paris 587.7
    #Four Le Pub Amsterdam 474.3
    #Five GUT Miami 471.3
    #6 ogilvy london 451.6
    #7 FCB Chicago 422.1
    #8 We Believers New York 419.5
    #9 Impact BBDO Dubai 395.1
    #Ten David Madrid 383.8

    Top 10 Most Award Winning Creativity Networks in the World

    rank Communication network point
    #1 Ogilvy 2895
    #2 DDB Worldwide 2001.5
    #3 FCBs 1949.8
    #Four BBDO Worldwide 1802.1
    #Five Publicis Worldwide 1758.6
    #6 havasu creative group 1349.8
    #7 VMLY&R 1217
    #8 McCann Worldgroup 992
    #9 TBWA Worldwide 973.4
    #Ten Leo Burnett 935.3

    Top 10 most award-winning holding companies in the world for creativity

    rank holding company point
    #1 WPP 5844
    #2 Omnicom Group 4948.7
    #3 inter public group 4012.2
    #Four Publicis Group 3392.4
    #Five havasu group 1385.1
    #6 Dentsu 623.8
    #7 Accenture 440.1
    #8 Stagwell 275.4
    #9 Hakuhodo DY Group 190.3
    #Ten Deloitte 126.7

    Top 10 most award-winning creativity brands in the world

    rank brand point
    #1 burger king 728.2
    #2 Heineken 668.8
    #3 Google 439.1
    #Four corona 415.7
    #Five Heinz 408.1
    #6 samsung 393.2
    #7 IKEA 384.3
    #8 pigeon 356.4
    #9 apple 338
    #Ten cadbury 282.7

    Top 10 Most Award Winning Creativity Advertisers in the World

    rank Advertiser position point
    #1 anheuser busch inbev Belgium 1334.6
    #2 Unilever England 788.3
    #3 Restaurant Brands International Canada 748.2
    #Four Heineken Netherlands 668.8
    #Five samsung Korea 518.6
    #6 alphabet united states of america 497.1
    #7 Mondelez International united states of america 450.9
    #8 Kraft Heinz Company united states of america 417.2
    #9 IKEA Sweden 384.3
    #Ten Procter & Gamble united states of america 380.6

    Top 10 countries with the most awards for creativity in the world

    rank Country point
    #1 united states of america 7968.2
    #2 England 2547.8
    #3 France 1811.8
    #Four Brazil 1629.5
    #Five Australia 1456.2
    #6 Germany 1436.4
    #7 India 1169.5
    #8 Canada 1071
    #9 Spain 971.3
    #Ten Italy 863.9

    In summary, Head of Warc Creative Amy Rodgers said:From women’s worries such as data tienda Emphasizing women’s access to credit and financial services. bread test while supporting women’s health beyond the surface and reverse selfie Both focus on body image.Other social issues included lost class On gun violence in the United States, pinatex environmentalism and Election about political corruption. ”


    Leave a Reply

    Please enter your comment!
    Please enter your name here