Web3 golf company Play Today launches world-first golf metaverse with livestream in partnership with Golf NSW & Drummond Golf

    Published on:

    sydney, March 14, 2023 /PRNewswire/ — Web3 Golf Company play today Launched the world’s first golf metaverse to be used first To live stream the upcoming NSW Open Golf Championships here in cooperation with Golf NSW and Australian largest golf retailer, drummond golf.

    The “Play Today Metaverse” is an interactive 3D virtual world built by golf players for golf players that allows participants or “players” around the world to connect with each other and experience new and exciting ways to explore the world of golf. make it possible.

    Play Today will also launch the world’s first golf innovation center within the Metaverse called the ‘Drummond Golf Innovation Centre’. The center allows players to enter the Innovation Center and use augmented reality to virtually see innovative new golf products from leading golf brands.

    The event is expected to draw over 20,000 viewers per day (or over 80,000 for the duration). four days tournament), but given the tournament’s unique virtual distribution, it could attract much more young and international players attending the livestream.

    Within the metaverse, players can:

    Showcasing Digital Golf Collectibles (NFTs), available through the Play Today scoring app or purchased from the Play Today Marketplace, offering virtual replicas or “digital twins” of over 40,000 physical golf courses around the world as flying experiences will visit Roam around in standalone mode or interact with other players in the Play Today Clubhouse to connect with fellow golfers around the world, replay physical rounds of golf on the same course in a virtual world, and live stream professional golf Join tournaments around the world, interactively control broadcasts, track selected players, and view live scores.

    Both Play Today and Drummond Golf believe that metaverse livestreams of professional golf events will transform the way fans engage with and consume golf, revolutionizing the overall consumption of sporting events and merchandise.

    Ravi Abeyaratne, Marketing Director of Drummond Golf, said: This allows you to engage with your customers during a live event in a way that traditional TV advertising simply couldn’t. Play Today Metaverse is the future of sporting events and we are proud to be a part of this exciting new world. ”

    Clive MayhewPlay Today’s CEO said: It is less exciting for younger players and does not offer opportunities for interaction, personalization or any form of immersion in the world of golf for either players, fans or golf retailers.

    “By livestreaming the NSW Golf Open Championship within the Metaverse, while offering immersive experiences such as the Drummond Golf Innovation Centre, we are creating new and exciting ways for enthusiasts around the world to experience professional golf. Golf is just the beginning, it’s just the beginning of what the future of interactive sports broadcasting could look like.”

    Stuart FraserCEO of Golf NSW, said:Alignment Australian With an interactive experience as compelling as the Play Today Metaverse, the largest State Open Championship ensures that fans of the sport, not just in our great states, but around the world, get a taste of the future of our great game. To do. ”

    The ‘Play Today NSW Open Golf Championship’ will showcase Australia’s best golfers from 16-19 March at Moama’s Rich River Golf Club. Blake Windred Existing NSW Open Champions, Harrison Crowe.

    Clive Mayhew recently invested $1.2 million Launch Play Today and enable ~70 million golf players Score, experience and connect online through your favorite games.

    play today (, the web3 golf company has developed a consumer digital wallet integrated into the golf scoring app, the golf NFT marketplace and the golf metaverse. This is the world’s first use of web3 technology to connect the physical game of golf with a digital wallet. An immersive online community experience.


    Leave a Reply

    Please enter your comment!
    Please enter your name here