What Tech Trends Should Companies Focus on in 2023? Here Are Three to Consider (And One to Ignore)

    Published on:

    This does not mean that all companies must develop and sell technology-related products and services. This means that every business must go through a process of technology-driven digital transformation. By building a global empire using tools, methodologies, and applications that have been tried and tested by Google, Apple, Netflix, and others, any business can achieve his three main strategic goals: increase.

    · Build products and services that more closely match customer needs.

    · Streamline processes and overall operations to increase efficiency.

    • Deepen their understanding of the market and competition.

    Contrary to popular belief, you don’t have to be a “tech giant” to make these latest tech trends work. No IT department with hundreds of staff or millions of dollars invested in computing his infrastructure. But what you need is to fully understand them and what they can do for your business and industry. In particular, there are three trending technology trends that I feel everyone needs to grasp because they are set to disrupt nearly every industry.

    Also, I wouldn’t say it’s a dead end, but one highly touted technology that I feel may not be relevant to all businesses at this point, as proponents often claim I have.

    artificial intelligence

    Let’s start with the big guys! Artificial Intelligence (AI) is not a technology that is going to change the world. It is already all around us and deeply embedded in our daily lives. From searching for information on Google, to taking pictures with our smartphones, to interacting with virtual assistants like Alexa and Siri, to shopping online, many of the things we do are already powered by AI algorithms. . And this will only increase.

    Personally, I think AI will be the most revolutionary technology of this century. Tasks that require thinking and decision-making will be automated by AI, just as electricity and mechanization made it possible to automate many of the manual, routine tasks of the 19th century and his 20th century. It’s also a prime example of a technology trend that isn’t limited to Silicon Valley giants or financial services companies that spend heavily on research and development. If your business uses Google or Facebook ads to target new customers, you’re using AI. When you use search engines for market research to identify local competitors, you are using AI. The trick, though, is to use it strategically and scientifically. This means identifying opportunities to use it to achieve key business goals, measuring success or failure, and adapting as necessary.

    The truth is that the proliferation of AI platforms as cloud-based services available today has put power in the hands of the average business user. Like most people, you’ve probably heard or used ChatGPT recently. ChatGPT is a natural language chatbot that can have lively conversations and generate text that most people would think came from a human. Similarly, DALL.E-2 has become an internet sensation by blowing minds with its ability to create images and illustrations based on given words. While these tools alone are sufficient for a wide variety of business functions, more sophisticated users are more interested in leveraging technology to identify and build stronger relationships with their customers and mass personalize products and services through their customization. Explore ways to provide services. If there’s one technology trend businesses can’t ignore in 2023, it’s AI. Doing so is a worse idea than ignoring the advent of computers and the early days of the Internet!

    cyber security

    As I write this, the news is a breaking cyberattack against the UK’s Royal Mail, believed to have been carried out by Russian hackers. This attack means that all international mail is currently stuck in depots and cannot be delivered. If you want proof that cyberattacks are increasing in scope and severity, nothing is more dramatic than disrupting postal services across the country.

    According to Check Point research, the number of attacks will increase by 38% in 2022, with an average cost to organizations hit by hackers of around $3.8 million. Unfortunately, big companies aren’t the only ones being targeted. According to the FBI, of the nearly 850,000 cyberattacks reported against organizations in 2021, the majority were aimed at small businesses.

    There are several catalysts for this. One is the ever-expanding “Internet of Things.” It’s a term used to describe a network of online devices that previously included only computers and smartphones, but now smart he consists of cars, TVs, wearables, industrial equipment, kitchen appliances, and more. Its presence means more gateways to the network for attackers to exploit. At the same time, with the massive social changes brought about by the Covid-19 pandemic, the fact that more and more people are working from home means that devices connected through insecure home networks can cause It means your company is vulnerable.

    All of this means, hopefully, 2023 will be the year when organizational cybersecurity can no longer be considered the sole responsibility of an IT egghead. At the board level, leaders and executives must grapple with the challenge of making it a core priority and strategic focus of the business. On the manufacturing floor, employees and managers need training and tools to understand the risks of social engineering attacks, phishing, ransomware, and a myriad of other emerging threats. Cybersecurity will also be one of the major uses of AI, the other most important technology trend. Intelligent software tools are deployed to identify patterns and predict where network traffic may pose a threat. Perhaps most importantly, simple steps like enforcing good password practices can save a company a lot of potential pain. What all this means is that, in my opinion, cybersecurity is his second tech trend that no company can ignore.


    Here are some commonly misunderstood terms: If you’re even slightly interested, your virtual he can be interested in everything from reality to pretend worlds, cartoon avatars, and online games. This hodgepodge idea is enough to make many cringe. In fact, Apple CEO Tim Cook has said the fact that people don’t really get it may stop the Metaverse from taking off entirely. But really they all miss the point somewhat. What’s really important to all businesses about the metaverse is that it will be the “next level” of the internet: more immersive, more social, more intuitive.

    In fact, like Tim, I’m not particularly fond of the term “metaverse.” I think it represents an idea that has become too hyped and too diluted. It’s also irrevocably tied to the dystopian ideas found in books and movies like Snow Crash and Ready Player One, which feature virtual worlds completely disconnected from reality.

    But we believe many of the ideas and technologies grouped under this heading will drive the next generation of digital experiences. For example, consider a digital twin. These are simulated models of any process or system, from simple components that can be manipulated within a virtual environment, to entire business models, to cities. The environment itself is built using real-world data, so the “twin” behaves like it does in real life.

    Another technology key to the metaverse concept is augmented reality. This is a term that refers to both virtual reality (VR) and augmented reality (AR). VR allows you to create and step into fully immersive environments. AR is perhaps even more interesting because it acts as a bridge between the real and virtual worlds. This crossover, far from the escapism portrayed by fictional sci-fi renderings of the Metaverse, is what makes it so valuable for business.

    Concepts like digital twinning can obviously be applied to any manufacturing industry, but they can also be used by any company to do more effective marketing. In fact, I believe marketing is where many companies see value first in these immersive new online platforms. Simply put, it’s a natural progression from previous internet “evolutions”, all of which found their initial utility in connecting businesses and customers. In my opinion, participating in the opportunity to create immersive and experiential customer connections is just as search engine marketing, social media marketing, or mobile marketing preceded the dawn of these technologies. I think it’s worth it.


    And now let’s move on to one technology trend. This is what many still believe could be a game-changer, but in reality it may not be relevant to the majority of businesses in 2023.

    That trend is web3. It is a term that encompasses many related technologies such as decentralization, blockchain, cryptocurrencies, non-fungible tokens (NFTs), and more. More specifically, it describes plans for a “decentralized internet” that uses these technologies to enable user-owned and potentially truly democratic online experiences. Implementing a “our home, our rules” policy when it comes to issues such as governance and free speech, in contrast to the current online experience, which is largely owned and overseen by a multinational technology company doing.

    I believe the issues addressed by web3 concepts are important. And I think interesting applications of all technologies could emerge in the future. However, despite the hype, it is becoming apparent that no clear use case has been proven in many industries. It has become a minefield for anyone wanting to get involved. The recent collapse of cryptocurrency exchange FTX and the bursting of the NFT bubble witnessed last year are proof of this. One idea is that once the detritus and get-rich-quick schemes are washed away, truly worthwhile use cases will start to emerge. But unless you are operating in one of the areas that have already been shown to be disruptive, such as financial services or logistics, this is a good time to start watching how this changes in the future. is one of the tech trends to watch on the sidelines. develop in the near future.


    Leave a Reply

    Please enter your comment!
    Please enter your name here