YouTube is testing new artificial intelligence (AI) features to boost user engagement and give creators powerful tools to manage their comments sections.
these Features It will change the way viewers and creators interact with the platform and its content.
AI chat: An interactive leap forward for viewers
The main innovation YouTube is trialling is an AI chatbot designed to talk to viewers in real-time. While watching a video, viewers can ask the chatbot about the content they’re watching, find related information, and get recommendations for similar videos. This AI is not just a static tool, but a dynamic companion, adding a layer of interactivity to the viewing experience beyond passive consumption.
YouTube is testing an experimental AI that chats with you about what you’re watching
Google is also testing tools to help creators manage their comment sections.
Google is testing a pair of experimental artificial intelligence (AI) systems for creators and viewers… pic.twitter.com/19yp7Wuc7c
— Shannon Lynn (@Lyn16166Lynn) November 8, 2023
Currently this is Features is in its early stages and available to some YouTube Premium subscribers on Android in the US. This chatbot is similar to the capabilities of advanced AI such as Google’s Bard and OpenAI’s ChatGPT to enrich the viewer’s experience by providing customized content responses without interrupting the video. The purpose is reproduction.
A new era for comment sections
YouTube’s second feature is a pilot focused on moderating the comments section. Creators with a lot of followers often find the comments section to be unwieldy. A new AI tool tackles this problem by organizing comments into themes, making them easier to navigate and manage. Creators can highlight words that positively impact the discussion, respond to frequently raised points, and delete off-topic or inappropriate comments.
This AI moderation tool is currently under review for some English videos. Importantly, this tool helps creators who spend significant time sifting through comments to identify and interact with the most meaningful audience insights.
Objective integration of AI
YouTube’s careful deployment of these AI capabilities reflects a clear understanding of the complexities involved in AI interactions. Although these technologies are still being tested, the company understands their experimental nature. The goal is to collect data, enhance the capabilities of the AI, and ensure that the AI appropriately responds to user demands and platform community standards.
This approach is a testament to YouTube’s commitment to its user base. This demonstrates a commitment not to rush the implementation of AI technology without proper testing and feedback from a controlled group of users.
4. We also introduced tools for creators, including:
→ Aloud: AI-powered dubbing tool
→ YouTube Studio[リサーチ]Tab: AI-powered channel insights
→ Creator Music: AI-powered search helps you find the right tracks
YouTube seems to be going all-in on AI. pic.twitter.com/yWvkEFwMNo
— EyeingAI (@EyeingAI) November 8, 2023
If successful, these AI tools will not only revolutionize the user experience on YouTube by providing a more engaging and interactive platform, but also give creators more control over their virtual space. These tools are an important step toward integrating AI into social media and content platforms, as they can be refined and expanded to a wider range of users.
But YouTube recognizes that the path to integrating AI tools across such a vast and diverse platform is fraught with challenges. Ensuring these tools are useful, relevant, and add value to the YouTube community is key to success.
These trials of AI capabilities mark the beginning of a potential new era for YouTube, where technology marries human creativity to foster richer, more connected online communities. As these capabilities evolve, the future of video content interaction and community engagement will change with each AI interaction.