YouTube Requires Users to Label AI Content to Curb Deepfakes

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    YouTube will soon require content creators to label videos created using AI and other digital tools as part of an effort to combat deepfakes that can mislead viewers, the company said. stated in a new policy update published on November 14th.

    The video hosting site warned that creators who fail to do so risk having their accounts deleted or their ad revenue on YouTube suspended.

    Users will also be able to request an AI-generated video that simulates an identifiable person being pulled down. The new policy is expected to take effect in the coming months.

    Also read: Upcoming YouTube AI tools will help fans sound like artists

    Identifying “realistic” AI content

    in blog post, Jennifer Flannery O’Connor and Emily Moxley, YouTube’s vice presidents of product management, said the platform currently allows creators to create videos with “realistically manipulated or synthetic content, including the use of AI tools.” He said that it is mandatory to disclose and label the information.

    For example, executives said that videos that “realistically depict events that never happened” or deepfake videos that “show someone saying or doing something they did not actually do” , stated that it is necessary to clearly indicate in the description that the product is created using AI.

    “This is especially important when content deals with sensitive topics such as elections, ongoing conflicts, public health crises, and public servants,” Flannery O’Connor and Moxley said.

    YouTube already prohibits “technically manipulated content that can mislead viewers and pose a significant risk of serious harm,” the company said in a blog post.

    “However, AI’s powerful new forms of storytelling can also be used to generate content that can mislead viewers, especially if the video has been altered or synthetically “If the viewer is not aware that it was created,” the report states.

    The new policy is designed to help viewers easily distinguish between synthetic and real videos, and expands on YouTube’s September announcement requiring disclosure of AI-generated political ads on the site. That’s what you do.

    This is about the potential pitfalls that, as AI becomes more advanced, it will be difficult to distinguish between real and fake authentic-like content, also known as “deepfakes,” on social media and elsewhere on the internet. was announced during the discussion.

    YouTube requires creators to label AI content to combat deepfakes
    A mock showing the label added to the video player. Image credit: YouTube

    YouTube prioritizes “sensitive topics” such as elections

    Deepfakes are real but fake images or videos created using artificial intelligence that are used to impersonate someone else, including their voice, often for malicious reasons. Due to this concern, several online platforms have changed their rules to address the issue.

    As MetaNews recently reported, Meta Platforms, the owner of Facebook and Instagram, will require advertisers to disclose their use of AI in ads about elections, politics, and social issues starting next year. It also prohibited political advertisers from using their own AI tools to create ads.

    Short-form video sharing platform TikTok introduced new labels for AI-generated content earlier this year, requiring users to disclose when content depicting “realistic scenes” was created with AI. It also prohibits AI-based deepfakes of young people and civilians.

    YouTube labels appear in the video’s description panel. However, for videos that discuss sensitive topics such as elections or conflicts, labels will be placed more prominently in the video player to help viewers recognize the source of the content.

    Additionally, content created with YouTube’s own generative AI tools, such as text-to-speech and music-to-image conversion tools, will be clearly labeled. AI-generated material that violates YouTube’s Community Guidelines will be permanently removed from the site.

    “For example, synthetically created videos showing realistic violence may still be removed if their purpose is to shock or disgust viewers,” YouTube said. explained.

    YouTube is holding creators accountable for complying with new AI content labeling requirements. Creators who fail to label synthetic content that should be published under the new policy may face penalties, including content removal, or their videos may have their monetization revoked.

    Users can request removal of AI content

    Apart from content labels, YouTube is also developing a new feature that will allow users to request the removal of AI-created or synthetic depictions of real people. The change comes after a surge in deepfakes featuring celebrity women in non-consensual pornographic content.

    The company said that under its privacy rules, users will be allowed to flag videos that “imitate an identifiable individual, such as a face or voice.” YouTube evaluates each removal request, considering factors such as whether the video is intended to be a parody or satire.

    It will also consider whether the people in the video can be identified and the prominence of the individuals involved. Higher removal standards may apply if you are a prominent person or public official.


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