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    ZEPETO operator to support UAE’s metaverse business in media accelerator zone

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    [Courtesy of Naver Z]

    SEOUL — The operator of ZEPETO, a metaverse platform developed by South Korean web services giant Naver, will share its expertise in metaverse-related technologies and expand the existing virtualization of Sharjah Media City, a media services hub in the United Arab Emirates. Upgrade your reality ecosystem. ” The Media Accelerator Zone, located in Sharjah, the third most populous city in the Middle Eastern country, will offer a variety of business opportunities to global entrepreneurs in the creative and media industries.

    The Metaverse is a virtual world where anyone can use their avatar to participate in various social and economic activities. The Metaverse platform requires high-speed internet access. As of August 2023, ZEPETO's monthly active users exceeded 20 million. Naver Z, the developer of ZEPETO, has collaborated with promising K-Pop entertainment powerhouse YG Entertainment. Users can access a fan-centric cultural space to enjoy music videos and wander through a virtual merchandise store.

    Naver Z announced on December 11 that it has signed an agreement with the operator of Sharjah Media City to collaborate on metaverse content and immersive technology. South Korean Metaverse platform developers discuss how to promote Sharjah Media City on ZEPETO. The partnership also includes establishing an education program for Metaverse content production at the Media Services Hub to incubate creators and startups.

    The partnership was established during a visit by Sheikh Sultan bin Mohammed Al Qasimi, Deputy Ruler of Sharjah, to Naver Z's office building in Seongnam, a satellite city southeast of Seoul. Together with Sharjah Media City Chairman Khalid Omar Al Midfa, the Deputy Ruler toured the Korean company's studio and investigated the artificial intelligence applied to ZEPETO.

    The Metaverse platform has been incorporated into many sectors in Korea to bridge the gap between online and offline spaces. CU, a major Korean convenience store chain, also operates an online convenience store on ZEPETO. According to market research firm Emergen Research, the global Metaverse market is expected to reach $828.9 billion by 2028.

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