Unions representing actors, musicians and other artists have struck deals with several major record labels to put safeguards in place when labels use artificial intelligence in their songs.
SAG-AFTRA tentatively signs multi-year agreements with Warner Music Group, Sony Music Entertainment, Universal Music Group and Disney Music Group to increase royalties for actors, improve access to insurance and align interests around AI The organizations announced on Monday that the agreement had been signed. The agreement will extend for five years from 2021 to 2026 and will serve as a framework for how AI can and cannot be used in the music industry.
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“SAG-AFTRA and the music industry's largest record companies sign a landmark agreement that establishes, for the first time, collective bargaining guardrails to ensure ethical and responsible treatment of singers and recording artists in the use of artificial intelligence in the music industry. ,” the group National said. Duncan Crabtree, Ireland's Director-General and Chief Negotiator, said: statement. “This is a testament to our mutual and unwavering commitment to working together to protect the rights, dignity and creative freedom of our members.”
Under the terms of the proposed agreement, the record labels agree that the artists, singers and royalty artists named must be human beings. Record labels will also need to obtain “clear and conspicuous consent” before using an artist's voice to create an AI-generated song, specifying how the artist's voice will be used and how much they will be paid for its use. You need to provide details about the
“SAG-AFTRA remains steadfast in the belief that while technology can enhance the creative process, the essence of music must always be rooted in authentic human expression and experience.” Crabtree Ireland said.
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AI has quickly become a hot topic in Hollywood and across the music industry, with artists deeply concerned that studios and record labels could create AI versions of them to produce new work without adequate compensation. There is. In 2023, AI was one of the key issues his SAG-AFTRA discussed with movie studios. months of strikes. While the details of how AI can (or cannot) be used in movies still need to be fully worked out, SAG-AFTRA says: It was revealed AI is a non-negotiable theme.
The group's agreements with record companies suggest this extends to music as well. The agreement doesn't necessarily stop record labels from creating AI-generated songs. Instead, when artists use their voices, they are required to allow the use of their voices and be compensated in the process.
The record label did not discuss how AI could be used in music in the future, only saying it was pleased to sign the deal with SAG-AFTRA. “Together, we embrace new opportunities, face common challenges, and chart a path to success, strengthened by shared values and a commitment to human artistry,” the Record Label Bargaining Committee said in a statement. Stated.
The agreement between SAG-AFTRA and the record companies was unanimously approved by the SAG-AFTRA Executive Committee. The group plans to hold a membership vote to ratify the agreement in the coming weeks.
