SAG-AFTRA will enter into agreements with major record labels to limit the use of AI, ensure consent and compensation for artists, and increase wages and benefits.
Hollywood celebrities, media professionals and major record labels, including Warner Music Group and Sony Music Entertainment, have reached a tentative agreement. The agreement includes protections for the use of AI and an increase in the minimum wage.
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The executive committee of SAG-AFTRA, which represents approximately 160,000 actors and other media professionals, unanimously approved a five-year contract from 2021 to 2026, the union announced. statement.
Andy Vermaut says: SAG-AFTRA union ensures AI protections for artists signed to major record labels https://t.co/96SG6EUt8g thank you. pic.twitter.com/B241qkHWxc
— Andy Vermaut (@AndyVermaut) April 12, 2024
protect the rights of artists
The profound impact of AI on the entertainment industry led artists to embark on a strike last year that lasted more than a month. Discussions centered around this issue between SAG-AFTRA and major studios, and an agreement was finally reached between the two parties in November.
BREAKING: SAG-AFTRA reaches tentative agreement with studio to end actors' strike. pic.twitter.com/rkLoIGiWWW
— Marvelsecretwars1984 (@Marvelsecretwar) November 9, 2023
Generative AI-generated songs and music tracks have had a devastating impact on the music industry. AI has made it possible for random people to imitate an artist's voice and create random tracks without the real artist's knowledge or consent, so it's not wrong to claim that they were more influenced than the actors. there is no.
Replica Studios and SAG-AFTRA, which develops AI voice technology, previously agreement In January, it proposed using artist voices (voices imitated by AI) in video games. The contract allows the artist to negotiate with the company. Additionally, the agreement gives artists the right to refuse to have their voices used in future projects.
Consent and indemnification
of Sag Atlas The union said songs using digital reproductions of artists' voices must receive permission and payment under a tentative agreement with record labels before they can be released.
It also said that the terms of the agreement apply to “artists,” “singers,” and “royalty artists” only to humans.
Duncan Crabtree-Ireland, SAG-AFTRA's national executive director and chief negotiator, said: “This agreement ensures that member countries are protected. Although technology can enhance the creative process, , the essence of music must always be rooted in authentic human expression and experience.”
The agreement also includes provisions for retirement options, health benefits funded by donations, and an increased percentage of streaming revenue, among other things.In the coming weeks, member states are expected to vote once again to formally approve the agreement
According to a statement from Duncan Crabtree Ireland, SAG-AFTRA's national executive director and chief negotiator, “SAG-AFTRA and the music industry's largest record labels are for the first time putting collective bargaining guardrails in place that guarantee singers and recordings. A landmark agreement has been reached to ensure that artists are treated ethically and responsibly in the use of artificial intelligence in the music industry. ” Mr. Duncan added that this is evidence of their unwavering commitment to working together to protect each other's rights, dignity and creative freedom.
Crab-Tree Ireland says it is protected by this agreement. Sag Aftra A member of the growing influence of artificial intelligence in the music industry. The guild argues that technology should foster creativity while preserving the fundamental elements of human expression in music. He went on to say that he is excited to work with industry partners to create an environment where innovation enhances, rather than diminishes, the clear value of each artist's input into a rich cultural fabric.
